Swatch captivates with Street-Smart, Witty and Glamorous fall winter collection 2013

Wise to street signals and signs of change, Swatch delivers a wide-ranging array of intriguing new models for its Fall Winter Collection 2013. The new collection explores themes and variations trending now: contemporary colours, patterns, textures and shapes capture culture emerging in the streets. A dazzling retro interlude sees streamlined forms paying homage to the legendary Années Folles. In Urban Expression, writers and artists turn streets into galleries, taking tags, bright freestyle graphics and sharp street wit to the wrist. The art of deception takes a playful turn in Trompe l'Oeil, and for the holiday season, Swatch turns on the glam in black and white for Late Night Glam—sparkling entertainment after hours. All in all, a stylish sampling of the times in more than 90 new models.

Highlights from the Swatch Fall Winter Collection follow.  

CLASSIC

A SWATCH FOR ALL SEASONS

The classics are back. The classics never leave. They lie in wait in the wings until it's time to walk on, just in time and with an eye for the colours and styles of the scene. A confident display of invisible class, the slim, lightweight look of SATRE (YSS283H A/B) offers silvery elegance for all evening affairs. Similar and complementary is NOFRETETE (YSG132H A/B), evocative and elegant with golden surfaces; both models feature transparent white crystals on the bangle.

YSS283H A/B - SATRE

Model: Irony Lady Lady
Dial:  sun-brushed black with silver hands
Case and bezel: polished stainless steel 316L
Bracelet: open bangle in polished stainless steel 316L with transparent white crystals on both sides

YSG132H A/B - NOFRETETE

Model: Irony Lady Lady
Dial:  sun-brushed black with gold-coloured hands
Case and bezel: polished stainless steel 316L with gold-coloured PVD
Bracelet: open bangle in polished stainless steel 316L with gold-coloured PVD and transparent white crystals on both sides

AND JUST A TOUCH OF NOSTALGIA

THE PRINCE OF RED STRIPE (YGB7000) traces the subtle shades of fashion, offering a look around the bend ahead to where the road curves gently back to the 50s, back to school and college years and the innocent sense that all's well with the world. The big colour is burgundy, calling up memories of wine and roses. Indulge in a glance at the way we were, a vision of how we dream to be. It's all there in the look and feel, the sculpted form and the textured weave of the fabric strap. A companion piece, LE COMPTE DE LIGNES (YGS4033), offers a variation in black and light brown.

YGB7000  THE PRINCE OF RED STRIPE

Model: Irony Big
Dial: sun-brushed black with burgundy indexes and day/date window at 3 o'clock
Case: black aluminium
Bezel: black aluminium with engraved line filled in burgundy
Bracelet: black fabric with vertical burgundy stripe and burgundy stitching

YGS4033 LE COMPTE DE LIGNES

Model: Irony Big
Dial: sun-brushed black with light brown indexes and Arabic numerals and day/date window at 6 o'clock
Case: silver aluminium
Bezel: aluminium with black detail, light brown Arabic numerals and indexes
Bracelet: black fabric with vertical light brown stripes and light brown stitching

TRENDING NOW IN OUTER SPACE

A flash of blinding light in the sky descends to Earth and is suddenly everywhere in the streets. Space invaders have landed, occupying time and electrifying space. These latest Touch models feature advanced and enhanced Swatch tech—big chrome numerals and a sleek new screen that offers one-touch access to six digital functions. The big, brash look takes Swatch to the very edge of time today. Three models, in gold, silver and deep space black.

SURC101 GOLD BUMP

Model: Swatch Touch
Dial: black with big chrome coloured digits
Case: transparent dark brown plastic
Bezel: mat gold-coloured plastic
Bracelet: gold-coloured silicone
Buckle: anodised gold-coloured aluminium

SURM100 SILVER BUMP

Model: Swatch Touch
Dial: black with big chrome coloured digits
Case: transparent mat dark grey plastic
Bezel: mat silver plastic
Bracelet: silver-coloured silicone
Buckle: anodised silver-coloured aluminium

SURB112 BLACK BUMP

Model: Swatch Touch
Dial: black with big chrome coloured digits
Case: mat black plastic
Bezel: mat black plastic
Bracelet: mat black silicone
Buckle: anodised black aluminium

LES ANNÉES FOLLES

ISN'T SHE LOVELY?

She takes delight in all things bold and beautiful, especially such wonderful things as these. Their elegance has never been matched, their style still captures the eye and heart. Tortoise shell bracelets and stylish forms pay homage to those crazy years—les années folles—when elegance was an artful game that everyone was free to play. Inspired by the decorative arts of the time, three Swatch tortoise shell models—a Gent, a Lady and a Square—present contemporary variations. A fourth presents a refined selection of pearls.

GC113 A/B - ECAILLE

Model: Gent Originals
Dial: black with golden Arabic numerals
Case: plastic with tortoise shell effect
Bracelet: closed, plastic with tortoise shell effect

LC105 A/B - TESTUDO

Model: Lady Originals
Dial: black with golden Arabic numerals
Case: plastic with tortoise shell effect
Bracelet: closed, plastic with tortoise shell effect

SUBC101 A/B - MANOURIA

Model: Square
Dial: brown with golden Arabic numerals at 3, 6, 9 and 12
Case: plastic with tortoise shell effect
Bracelet: closed, plastic links with tortoise shell effect

LK336 - PROHIBITION

Model: Lady Originals
Dial: sun-brushed silver with white Arabic numerals at 6 and 12 and white indexes
Case: transparent clear plastic
Bracelet: closed, plastic beads with mother of pearl effect

URBAN EXPRESSION

STREET CULTURE TAKES OVER

Life in the cities begins and ends in the streets, in the non-stop rhythms and noise of the night. Street culture is catching, contagious, viral. GENERATION 27 (GB276) takes its inspiration from the popular notion of the 27-hour day, variously said to be the number of hours it takes a man to do what a women accomplishes in 24, or the extra-long day a woman creates by doing several things at once. Urban legend also has it that 27 is in fact a reference to the exclusive « 27 Club » whose membership is apparently limited to musicians who passed away at the age of 27, among them Brian Jones, Jimi Hendrix, Janis Joplin, Kurt Cobain, Amy Winehouse ... A second model inspired by tag-writers and street culture is THIS MOMENT (SUOW106), with its call to mindfulness in the form of a two-part zen-script that writes and unwrites itself as time passes: BE HAPPY FOR THIS MOMENT — THIS MOMENT IS FOR LIFE.

GB276  - GENERATION 27

Model: Gent Originals
Dial: red with black Arabic numeral 27 and minute ring with 27 spaces separated by 28 black points
Case: mat black plastic
Bracelet: black silicone

SUOW106  - THIS MOMENT

Model: New Gent
Dial: mat orange with white words: BE HAPPY FOR THIS MOMENT and THIS MOMENT IS FOR LIFE
Case: transparent mat white plastic
Bracelet: semi-transparent white silicone

TROMPE L'OEIL

THE ART OF DECEPTION TAKES A PLAYFUL TURN

“Trompe l'oeil” turns heads. This art demands a double-take, a second look that belies the first glance and rewards the viewer with a smile. Swatch celebrates this playful tradition with image-watches that pretend to be one thing and turn out to be another. FOLLOW UP (GO701) appears to be a zipper ready to unzip, while SVEGLIA (GT105) is an old-fashioned alarm clock (not). STOP THINK TALK (SUOG104) offers a word to the wise, its advice appearing on the dial one word at a time. Friends of the art of haute couture will delight in the visual sleight-of-hand that turns leather, metal and pearl bracelets into playful tributes to legendary brands—and they tell the time, too: FEEL MY SOUL (LK330),  SOUL2WATCH (LK333) and SEE MY SOUL (LK332), respectively.

GO701 - FOLLOW UP

Model: Gent Originals
Dial: white with black indexes and multi-coloured detail, day/date window at 3 o'clock
Case: mat orange plastic with multi-coloured detail
Bracelet: black silicone with multi-coloured detail

GT105 - SVEGLIA

Model: Gent Originals
Dial: light brown with black Arabic numerals and indexes
Case: light brown plastic with black detail
Bracelet: light brown plastic with black buckle and loop

SUOG104 - STOP THINK TALK

Model: New Gent
Dial: multi-coloured lenticular dial
Case: mat olive green plastic
Bracelet: olive green silicone structured

LK330  - FEEL MY SOUL

Model: Lady Originals
Dial: mat white with printed red leather strap graphic
Case: transparent glossy clear plastic with printed red leather strap graphic
Bracelet:  transparent clear plastic with printed red leather strap graphic

LK333 - SOUL2WATCH

Model: Lady Originals
Dial:  mat white with printed chain graphic
Case: transparent glossy clear plastic with printed chain graphic
Bracelet:  transparent clear plastic with printed chain graphic  and 2 metallic charms

LK332 - SEE MY SOUL

Model: Lady Originals
Dial: mat white with printed pearl graphic
Case: transparent glossy clear plastic with printed pearl graphic
Bracelet: transparent clear plastic with printed pearl graphic

LATE NIGHT GLAM

ESSENTIAL GLAMOUR IN DAZZLING NIGHTS

For the holiday season we light up the nights with sparkling stars and a sprinkling of snow. Two New Gents take up the season's colour themes with shimmering gold and black surfaces, dazzling and mysterious at once. An original Square offers a new form of elegance dressed in black lace, an unspoken promise of what the night may bring, enticement embedded in a transparent bangle. These three are the epitome of style for the holidays. Essential elegance and glamour in black and gold. 

SUOK702 A/B - DAZZLING LIGHT

Model: New Gent
Dial: gold-coloured sun-brushed dial with black indexes and day/date window at 3 o'clock
Case:  glossy transparent plastic
Bracelet: glossy gold coloured flex

SUOB708 A/B - MYSTERY LIFE

Model: New Gent
Dial: sun-brushed black with black detail day/date window at 3 o'clock
Case: glossy black plastic
Bracelet: glossy black flex

SUBK153 NIGHT LACE

Model: Square
Dial: black
Case: glossy transparent plastic
Bracelet: transparent plastic bangle with embedded black lace