Kiri Greek Style Cheese: an Innovative Testament to Kiri's Dedication toward the Middle East Consumer

A unique recipe combining the Goodness of Kiri rich cream with the fresh taste of yogurt

Dubai, UAE – 31 January 2022: Kiri, the leading Bel Group brand in the Middle East, has seen its new product offering, Kiri Greek Style cheese, hit 5% of market share in the first three months since its launch according to global firm, Nielsen. Made from fresh yoghurt and cream, the rich in protein square portions are perfect for a variety of healthy and indulgent recipes.

Since becoming available on shelves, Kiri’s newest cheese product has become more and more popular, appealing to customers through its “Deliciously Good for You” messaging which encourages consumers to embrace healthier food choices. 4Sight Research & Analytics found that Kiri has achieved an 89% product acceptance rate, with Nielsen RMS UAE 2021 shedding light on Kiri’s 5% market share in the UAE within the first three months of launch. This is due to the product not only being innovative and delicious, but also rich in protein and answering today’s growing trend around the key nutrition source. Additionally, Kiri Greek Style Cheese has brought a new level of excitement to the cheese market, with many active mums and families choosing the product thanks its taste and nutritional benefits.

 “At Bel Group, we ensure that both the consumer palette and our adherence to our values and propositions are addressed in all our products,” said Coline Tatibouet, Middle East Marketing Director, Bel Group. “Kiri Greek Style Cheese has become popular because of this equation. As food plays a big role in cultivating happy and healthy moments, because the simple act of sharing a meal holds the power of bringing families together. With health and wellbeing very much on the agenda and the growing popularity of protein as a healthy ingredient to cook with, Kiri Greek Style Cheese is the perfect example of Kiri’s commitment to provide healthy innovation. It offers home cooks not just optimal flavour and quality but also a new way to bring a taste of the Mediterranean into their cooking.”
As testament to the products popularity, Kiri Greek Style Cheese was recently awarded the ‘Best of Middle East’ award at the 2021 Gama Innovation Conference & Awards.

The annual event, which showcases the best and brightest new launches of 2021, recognized Kiri for outstanding innovation in the regional sector, awarded by an ensemble international panel of judges.