International Beauty Brand Flormar Opens More Stores Amidst Strong Growth in UAE

United Arab Emirates - May 25, 2021:  Italian colour and skincare brand Flormar is continuing its store expansion in the UAE with the launch of two new stand-alone boutiques, one in Circle Mall (JVC) and another in Sahara Centre. Equipped with a stunning line of colours and palettes, the brand offers a range of affordable products that include blush, foundations, eye shadow, mascara, lipstick, concealers and nail polish within the make-up range, and an extensive bath and body line.  

Established in Milan, Italy’s capital of fashion, Flormar has become the essential brand of women. Flormar has a powerful position in the color cosmetics market as a result of strong R&D developments and beauty expertise.

Commenting on the occasion, Vinod Adnani, CEO & MD Multiplex International said, “We are glad to say that Flormar is experiencing significant growth in the UAE, even in terms of consumer loyalty, and the two additional stores will complement this by creating unique experiences in-store for mall-goers. We will continue to widen our reach to the audiences in the UAE with exceptional product ranges, enhancing lifestyles and tastes.”

With the opening of the two new stores, Flormar now has 18 full operation stores and is retailed through more than 20 hypermarkets and online channels in the UAE.