Arab Brazilian Chamber of Commerce to highlight tools to boost global competitiveness amid COVID-19 in upcoming webinar

Ninth edition of virtual conference to tackle advantages of global market expansion

June 30, 2020- The Arab Brazilian Chamber of Commerce (ABCC) is set to host the ninth edition of its webinar on Wednesday, July 1, 2020, as part of its ongoing bid to sustain robust trade activities and partnerships between Arab and Brazilian firms amid the current pandemic. 

Titled ‘Tools for Global Competitiveness,’ the upcoming webinar will highlight effective business development strategies and devices for a more resilient market presence and leadership in Brazil and key Arab states. Brazilian companies planning to expand their footprint in major Arab industries are some of the participants of the virtual event, during which the speakers will discuss, among others, proven and strategic approaches to building business operations overseas according to their corporate goals.

Rubens Hannun, President, Arab Brazilian Chamber of Commerce, said: “Similar to our previous webinars, sharing of expertise and experiences will be at the heart of our latest event. During the upcoming webinar, our speakers will provide comprehensive points on the benefits of expanding internationally as well as outline their recommended strategies - including the significance of global certifications and an efficient product traceability system - to help raise the global competitiveness of any business organization. The participants, on the other hand, will gain new insights as they interact with the experts and their like-minded peers. At the end of the webinar, everyone will gain new perspectives and inputs, which is in line with our goal of helping our members flourish even during these challenging times.” 

On product traceability, the attendees will learn how to monitor the movement of a product, from production to purchase by end-users, through QR codes or bar codes. The webinar will also tackle the distinct features of large Arab markets; the customer profiles; the relevance of offering products with higher appeal and value to the Arab consumers; and different negotiation strategies.

The ‘Tools for Global Competitiveness’ event is the latest in a series of webinars and special virtual meetings organized by ABCC to discuss urgent, relevant issues regarding Brazil-Arab ties. Each online event had attracted around 800 representatives from Brazilian and Arab companies.