Together, We Will Help Defeat COVID-19 for a Healthier Nation: Al Rawabi's “Salute to Our Doctors” Initiative

Dubai, United Arab Emirates, April 29, 2020:   When it comes to fighting COVID-19, all the precautions recommended by Dubai’s Health Authority, such as washing your hands often, sanitizing personal items, practicing physical distancing and avoiding sick people are key. But experts also say that even if there’s currently no vaccine to help prevent COVID-19, simple solutions such as Al Rawabi functional products can be considered to boost immune systems which will give each of us an edge in staying healthy. 

“We are not powerless” says Dr Ahmed El Tigani, CEO, Al Rawabi Dairy Company. “The investments we made in research and innovation helped Al Rawabi produce superior quality products in terms of safety, taste, nutrition but most importantly in terms of functionality. In a time where everyone is looking at how to protect himself from COVID-19, Al Rawabi is committed to boosting your health by improving the well-being of your immune system." he added.

The functional products, which are enriched with multivitamins and minerals, were designed to help solve the major health concerns of the GCC population, such as Vitamin D deficiency, which can lead to bone metabolism disorders, rickets in children, cancer, cardiovascular disease, diabetes, and much more. For example, Al Rawabi’s Vitamin D Milk was developed based on studies from Dr. Michael Holick, Professor of Medicine, Dermatology and Physiology at the Boston University School of Medicine, and considered the leading authority on Vitamin D. According to research, 1 cup (250ml) of Al Rawabi Vitamin D Milk per day will make a difference. It will not only protect you from a Vitamin D deficiency, but also help support your immune system.

Today, through a unique tie-up with the Ministry of Health, Al Rawabi is committed to salute and serve the Doctors, Nurses and Patients with its functional products to support, maintain and improve everyone’s immunity health. This initiative, which falls under CSR, highlights once again all the efforts that Al Rawabi is taking towards fighting COVID-19, while being in sync with the newly established government policies.

Until further notice, and during this time of crisis, a truck full of Al Rawabi functional products (Vitamin D, Nutree Boost, Orange Juice, Super Milk) will be delivered daily to the Ministry of Health, who will be taking care of distributing the products within the hospitals’ network to everyone, from the medical staff to their patients, to boost their immune system. 

It is also essential to highlight that following the COVID-19 outbreak, Al Rawabi took all precautionary measures to ensure that its 15,000 cows are milking healthily, providing consumers with the freshest and most qualitative products possible during these hard times. 

“Right now, what matters most is guaranteeing everyone’s safety and immunity. We want to Salute our doctors and medical staff and support them as much as we can. At Al Rawabi, we only have one thing at heart: the Nation’s Health.” concluded El Tigani.