DAC and Persil Together to #SupportFrontliners in the Fight Against Covid-19

Donating 100,000 liters of disinfectant and laundry detergent to health and retail workers in GCC

Dubai, United Arab Emirates; April 16, 2020:  DAC and Persil, laundry and home care brands of the German company Henkel, join hands to launch a CSR campaign to protect frontliners who are braving a challenging environment at a time of pandemic. #SupportFrontliners is an initiative that aims to help safeguard health, retail and delivery service workers, along with their families, by providing them with cleaning products for personal use. The initiative is part of Henkel’s Global Solidarity Program to fight together against the Pandemic. The Global program also includes financial donations along with the product donations.

“We want to show our appreciation to our frontliners’ dedication during this challenging time, recognizing their contribution as they tirelessly work to serve the community.  While they put their lives at risk to protect our families, we want to help keep themselves and their loved ones protected as well. The first phase of our campaign is ready to roll out in the next few days with deliveries of DAC and Persil products around the UAE, followed by the rest of the markets in the coming weeks,” said Ahmed Nasser, Henkel’s Vice President Middle East & Turkey Cluster – Sales MEA – LATAM -APAC.

DAC Disinfectant and Persil laundry products will be distributed to the staff of select health facilities catering to Covid-19 patients, retail businesses, and delivery services that remain operational in the UAE, KSA, Kuwait, Oman, and Bahrain.