Evonik Animal Nutrition launches Porphyrio® in the Middle East

• New software uses artificial intelligence to monitor livestock production and predict performance
• Porphyrio® integrates into Precision Livestock Farming

Dubai, United Arab Emirates. Evonik Animal Nutrition is launching its Precision Livestock Farming tool, Porphyrio®, for the animal nutrition industry in the Middle East at VIV MEA.

Porphyrio® uses ‘Big Data’ from the entire poultry production chain to support integrators and farmers in optimizing their production process. With this software and others, Evonik is placing its emphasis on Precision Livestock Farming (PLF) which adds advanced technologies and software to the farming process, with the goal of optimizing the contribution per animal.

“Precision Livestock Farming is poised to revolutionize the feed industry because it gives animal farms full control over the feeding process and the performance of the livestock. With Porphyrio®, producers can know in real time the progress of livestock, enabling them to find and rectify any deviations immediately,” said Ashraf Hussein, Regional Business Director at Evonik Animal Nutrition in MENA.

PLF goes beyond just gathering data. It combines science-based know-how with proven amino services, and innovative nutritional and health concepts. These are all embedded into specific digital solutions allowing for a better understanding of the status of the animal.

Evonik Animal Nutrition experts will be present in VIV Abu Dhabi with in-depth information about PLF and Porphyrio® at booth C044 at Hall 7 in the Abu Dhabi National Exhibition Center (ADNEC) between the 9th and 11th March 2020.