Focus Softnet Launches its Artificial Intelligence Platform - AIFA at GITEX 2019

Automation of processes for efficiency, voice driven commands, face recognition and reallocation of human capital costs, are key drivers for adoption of artificial intelligence solutions being demonstrated at GITEX 2019.

Dubai, UAE, October 7, 2019:  Focus Softnet, the leading software development and enterprise applications provider, today announced the launch of its Artificial Intelligence (AI) platform, AIFA (Artificially Intelligent Futuristic Applications) at GITEX Technology Week 2019, held at Dubai International Convention Center in the UAE. AIFA is an advanced, automated platform meant to enhance business, increase productivity, and reduce investment in human training. 

“Businesses in the region are now ready to leverage digital technologies to improve efficiencies. Focus Softnet has developed AIFA that can be used by organizations to automate all types of functions. These could be from the front office, top executive, managerial, and back office. With CIOs and IT managers under pressure to do more with less funds, AIFA as a workforce assistant can be used across multiple departments and across multiple roles,” explained Ali Hyder, Group CEO of Focus Softnet, during the launch of AIFA.  

Businesses can analyze data, support their customers, or assist end-users in data entry task. As an advanced AI chatbot that uses machine learning, AIFA will understand queries and respond smartly. Businesses can get insights and predictive analysis to lower their operational costs and improve services. AIFA also helps in marking automatic attendance of employees using AI face recognition feature and gets integrated with any Payroll & Attendance system. The Robotic Process Automation (RPA) feature in AIFA allows organizations to automate routine tasks that can be integrated with business application. Further, the face recognition feature also helps in contributing to the increase in sales by getting maximum information of walk-in customers in retail sales. 

According to a recent PwC report, analysis conducted by IDC estimates that spending on cognitive and artificial intelligence systems in the Middle East and Africa region will grow from $37.5 million in 2017 to over $100 million by 2021, representing a growth rate of 32%. The UAE and Saudi Arabia, in particular, have demonstrated strong commitment towards the development and implementation of artificial intelligence technologies.

AIFA can be used in most popular languages. There is no need to employ customer service personnel, specifically for any language. It can provide analytics for questions asked. The end user company can use this to identify areas that need improvement. Focus AIFA can be reached through a phone call, mobile app, website, Alexa, Google Home, Facebook, WhatsApp and other such platforms and devices.

"We have also made significant innovations around voice recognition, allowing customers to build triggers and alerts with call to action and data embedded in them. Customers can customize these alerts as required and can create a culture of proactiveness when they are sent and heard by recipients on the move, rather than read as text or email messages at a later time, often too late for action," Mr. Hyder added.

The most defining capability of AIFA is that it is not just a work assistant but can work as a customer service executive as well. By interacting with AIFA, customers can access their data, and get answers to basic questions such as balance, limit, due date of bills, last payment, service request, location request. Unlike humans who cannot be available during holidays or during the night, AIFA can work 24 hours, 365 days of the year.

Businesses can deploy this advanced AI assistant, that has inbuilt accelerated computing for extreme performance and big data workloads. End-users can use AIFA to get information about product, bills, statements, services, status of service requests and other such information. Top executives can use AIFA as a data mining tool to get quick access to information they need, in any format such as voice, text and reports.

Focus Softnet is exhibiting at Stand H8-C20 in Hall 8, where visitors can meet with consultants and sales advisors from the company to understand the full portfolio of services and use cases. Technology experts will demonstrate AIFA’s features and capabilities to customers at GITEX Technology Week 2019.