GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
• Hyundai will offer a glimpse of how it envisages the future in-car experience under the concept STYLE SET FREE
• With STYLE SET FREE, Hyundai demonstrates its customer-centric approach to future mobility
• Cars set to become extensions of living spaces so customers will be able to personalise their vehicles as they do their homes
 
August 18, 2019:   Once a simple means of transport to allow people to get from one place to another, the concept of the car is rapidly changing as the boundaries between our lives and automobiles intertwine. Under the banner STYLE SET FREE, Hyundai Motor illustrates its innovative vision of how cars of the future will become individualised living spaces.
 
People already personalise their living spaces with a multitude of gadgets and different forms of technology. This is something everyone does according to their own tastes and sensibilities. Soon, the same will be done with cars as well. STYLE SET FREE is about creating a ‘perfect space' inside one's car, and asks what it takes to create such a space.
 
With STYLE SET FREE, Hyundai considers how future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes, and shape their automobiles the way they do their lifestyles. The company envisions that interiors will be customisable with organic materials.
 
“In the future, self-driving technology in electrified vehicles will eliminate the need for drivers. This won't be a luxury, it will be an absolute necessity,” says Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor Company. “STYLE SET FREE aims to provide a unique in-car experience that no other automakers have offered so far, but one that customers have been looking for.”
 
STYLE SET FREE is based on future automotive developments, like autonomous driving. It allows users to fully customise and upgrade their driving environment to create their own life space inside their vehicle through upgradeable products and services. In the future, Hyundai intends to build a self-customising marketplace similar to an app store. Here, customers will have the freedom to select software and hardware for their vehicles to upgrade them according to their needs. With STYLE SET FREE, the company demonstrates its customer-centric approach to future mobility.
 
Hyundai will leverage data generated from smart vehicles to launch an open ecosystem that enables a host of ICT subsystems to create a structural flow of public data transmission between vehicles and the environment in which vehicles operate. This will facilitate the widespread adoption of connected cars, further cementing Hyundai's role as a leader in the future mobility field.
 
Hyundai will showcase the next steps of its STYLE SET FREE concept, which anticipates the revolution of the mobility experience through full customisation, with interactive displays at the 2019 Frankfurt International Motor Show (IAA). The 2019 IAA takes place from 10 to 22 September.



Posted by : GoDubai Editorial Team
Viewed 9754 times
Posted on : Sunday, August 18, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : BMW Group sales increase further in July
Next Story : The Nordic Hall of the Heros is Open for Business - Aston Martin Valkyrie and Valhalla Take Flight
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Drops of Youth
Foreo Reveals the Ultimate Valentine's Gift List for Women
Show your Support for Australia alongside THT – That Hair Tho
Zeitun Cosmetics Launch in UAE
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift
Corum And Joachim Horsley Light Up The Folies Bergère
Elegant diamond-swathed Kalpa Kalparisma set to dazzle fine watch enthusiasts
160 Years Young: Tag Heuer Kicks Off a Milestone Anniversary With the Re-edition...
Beleaf's Top 5 Vegan Supplements
Foreo Reveals the Ultimate Valentine's Gift List for Men
Oris pays tribute to the world's greatest jazz musicians with Art Blakey Limited...
Traversetolo Vitre in blue dial makes stunning impact
Beleaf Opens its Fifth Store in Springs Souk
Why this is the right time for TMCs to automate their processes?
Sergio Garcia and Tommy Fleetwood Tee off at the 2020 OMEGA Dubai Desert Classic
UAE Falconers League Kick Starts Competition with 10 teams in Al Ruwayyah
Medical software company Evolucare Technologies presents its high-performance so...
Lg to Join Forces With Cerence on Ai-powered Connected Car Platform
MoHAP's Training & Development Center Receives the Silver Award from the America...
Secure Technologies and Artificial Intelligence in Focus for Airbus at Intersec 2020
HINO trucks dominate the UAE's fuel delivery sector
Filipino finds respite from a rare eye condition and poor vision
ETIHAD GUEST AND AIR MILES MIDDLE EAST PARTNER TO OFFER MORE WAYS TO EARN GUEST MILES
AU Offers 20% Discount to Ajman Government Staff
The best crossbody bags for spring
Dalma Mall to Host Musical Evening With Takkat
World security, safety and fire protection experts converge in Dubai for Intersec
MBRU faculty performs pioneering surgery at Mediclinic to treat rare swallowing ...
Sanad Powertech Awarded Shams Power Company Maintenance Contract
SteelFab 2020 introduces the latest Laser Metal Cutting Machine & the world's fi...
DHA Drives Forward Patient Care with Pioneering 3D Printing Lab
Skullcandy- PUSH Wireless Earbuds.
Volvo Cars and China Unicom collaborate on 5G communication technology developme...
Western Digital collaborates with Dubai Festivals and Retail Establishment (DFRE...
Union Coop Signs two MoUs with Dubai Foundation for Women and Children
Plaza Premium Lounge Dubai Creates a Lasting Impression for Travellers Departing...
Healthy is the Word at the Mum Mum Culinary School in Kidzania®
Eaton adds to cybersecurity portfolio with industry-first dual UL and IEC produc...
Pink Lady
Grohe's “Green Mosque” Initiative Ranks Fourth in The Best PR Campaigns for This...
The Ultimate Sports Experience is back
Lacoste Eyewear Launches the New Paris Collection
Top 5 innovations that make the HUAWEI Mate 30 Pro 5G the King of 5G smartphones
Eolisair, the Middle East leading company in Indoor Air Quality to participate a...
Jaguar Land Rover's New Shape-shifting Seat of the Future Makes You Think You're...
Festival Plaza Weclomes Even More Brands to Your New Local
Organic Berries – Nordic Superfoods From Finnish Forests
Dubai Government Workshop Signs MoU with Al-Futtaim Toyota
Mohammed Bin Rashid University of Medicine and Health Sciences Signs a Memorandu...
Sterilization of medical devices by ethylene oxide