Omega Dubai Desert Classic Announces New Partnership With BMW AGMC

Dubai, UAE, December 20, 2018:  Falcon Golf, promoter and organiser of the Omega Dubai Desert Classic and Omega Dubai MoonLight Classic, is proud to announce a partnership with BMW AGMC as the Official Car Partner.  
 
This multi-season collaboration will see BMW AGMC as the Official Car Partner for both the 2019 and 2020 Omega Dubai Desert Classic events, as well as the newly named ladies tournament, the Omega Dubai MoonLight Classic, scheduled to take place in May 2019 at Emirates Golf Club. 
 
Regarded as the region’s premier golfing event, the Omega Dubai Desert Classic will celebrate its 30th edition in January 2019. 
 
BMW has been involved in professional golf for 30 years and partners with some of the largest and most prestigious European Tour and PGA Tour events. The international reach of these events has seen BMW develop into one of the largest and most respected golf partners in the world. 
 
BMW AGMC is the exclusive importer for BMW Group cars in Dubai, Sharjah and the Northern Emirates, and has been delivering premium automotive products since 1976. During the Omega Dubai Desert Classic, BMW AGMC will roll out a fleet of luxury vehicles to chauffeur marquee players and officials to and from the course. BMW AGMC is committed to customer care, premium and quality servicing which is evident in their support of the partnership and of course their expansion plans and local initiatives across the country. 
 
Ayhan Olcer, CEO at BMW AGMC, commented: “We are very excited to be if the Official Car Partner at the region’s premier golfing event, at Omega Dubai Desert Classic. As it celebrates its 30th edition, the event has played a key role in positioning Dubai as a major golfing destination.” 
 
“BMW Group has always been actively supporting competitive golf enthusiasts through relevant tournaments – a commitment that has shown to be the same through the Omega Dubai Desert Classic. Many of our customers are passionate about golf, which allows us to connect and engage with them in this unique platform” added Olcer.  
 

 Greg Sproule, CEO at Falcon Golf, stated: “BMW is one of the world’s most valuable brands, synonymous with exceptional quality and innovation, and it is an honour and privilege for us to have them on board.”  
 
“We look forward to working in partnership with BMW AGMC. They are a premium and trusted golf partner and their continued commitment to the sport makes them a perfect fit for our tournament” added Sproule. 
 
The 30th edition of the Omega Dubai Desert Classic will be held at Emirates Golf Club from 24 - 27 January, 2019. Since 1989, the tournament has seen 24 different winners from 13 different nations.