Sony's New Professional BRAVIA 4K Displays Combine High-Performance Image Quality with Simple Operation

The BZ35F series is well-suited for professional use and features an intuitive software platform that achieves ultimate flexibility

Dubai, UAE, May 29, 2018:  Sony has announced the expansion of its professional BRAVIA™ line-up with six new 4K displays in the BZ35F series - FW-43BZ35F, FW-49BZ35F, FW-55BZ35F, FW-65BZ35F, FW-75BZ35F and FW-85BZ35F. This latest series is ideal for a wide range of professional needs including digital signage, information and monitoring applications. Further, users can deploy the displays for a wide range of venues including meeting rooms, classrooms, reception lobbies, hotel guest rooms, showrooms, sports venues and more.

The latest line-up ranges in screen sizes from 43 to 85 inches. Building on the success of its predecessors and capitalizing on the latest display technology of Sony’s consumer TVs, the new series adds professional features including network and serial communication control, flexible installation options as well as high brightness to achieve even more compelling and immersive visual experience. Notably, the series includes a software platform that makes the most of the built-in central processing unit (CPU) or the graphics processing unit (GPU) as well as the video decoder. This simplifies complex systems that conventionally involve PCs, setup boxes and/or switchers, reducing total cost of ownership. 

Resolving logistical issues surrounding meeting rooms, the new line-up enhances meeting efficacy in a smart way with the optional Meeting Room Solution license. The Guidance Display allows for a customizable home screen and aims to reduce confusion surrounding the availability and equipment of the rooms. Quick and effortless setup is possible as connection is done through a single HDMI cable without the need for remote control. For multiple presenters, one display is all it needs to fulfill the discussion needs as the displays are equipped with several HDMI terminals, realizing auto input change. 

With the in-built Presentation Timer, time management is a breeze as presenters are conscious of time while presenting, avoiding overruns. In addition, End Alarm ensures that presenters are informed ahead of the end-time, allowing them to wrap up the meeting or check the availability of rooms immediately for extended discussion. Further, as a form of cost reduction and conserving energy, the displays are automatically switched off at a specified time after the discussion has concluded.   

Operating on Android TV™ platform, the new displays support HTML5, which allows users to easily create and customize digital signage layouts by selecting image or video files or web links. To achieve greater creative flexibility, the displays are equipped with more than 100 representational state transfer (REST) application programming interfaces (APIs) that satisfies users’ need for remote control and monitoring alongside straightforward integration with external systems.

“Digital signage users need to create, schedule and distribute content easily, whether it’s an information display for a lobby or an interactive screen in a retail space,” said Unni Krishnan, Head of Education & Corporate Sales, Sony Professional Solutions MEA. “These new models suit any business application with a range of personalization options and built-in solutions.”

For hassle-free installation and smooth operation, the new displays are equipped with Professional Mode (Pro mode) function that allows users to customize display settings easily to accommodate different signage or meeting room needs. Users can also export and import settings to and from USB flash memory.

Further, the series provides optional touch panel overlay for interactive whiteboard use and annotation. Apart from conventional display setups, users can also install multiple numbers of displays in vertical, tilt or table-top configurations.

The BZ35F series is backed by a 3-year commercial warranty. The new models will be available in the region from June onwards.