GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Manufacturer extends one of Middle East motor sport's longest running partnerships

Dubai, UAE, 15 March, 2018:   One of the longest running partnerships in Middle East motor sport has entered its 15th year with the approach of the Abu Dhabi Desert Challenge Powered by Nissan, which turns the focus of the cross country rallying world on the UAE capital again later this month.

Title sponsors Nissan Middle East have joined forces again with the Automobile and Touring Club of the UAE (ATCUAE), the rally organisers, to present one of the most spectacular events on the World Cup stage.

Kalyana Sivagnanam, President Nissan Middle East and Regional Vice-President Africa, Middle East & India Region, today signed the new sponsorship agreement with Mohammed Ben Sulayem, President of the ATCUAE and Emirates Motor Sport Federation, and FIA Vice President for sport.

Taking place from 24-29 March under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, the Ruler's Representative in Al Dafrah Region, the Desert Challenge is the third round of the FIA World Cup for Cross Country Rallies for cars and buggies.

'Nissan, and the Nissan Patrol as the official car for the event, have become synonymous with the Desert Challenge over the years, and we are very happy to extend the very close working partnership we enjoy with the ATCUAE,” said Sivagnanam.

'We're proud of the role we have played alongside the national motor sport authority in developing the event's status and reputation on the international stage, in the process showcasing the appeal of Abu Dhabi and the deserts of the Al Dafrah Region.”

Sulayem, who founded the Desert Challenge in 1991, commented: “Long-running partnerships like the one we have with Nissan Middle East are so rare in rallying, and their consistent support has been vital to keep the event at the top in the World Cup series.”

'We're fortunate to have the support of a leading manufacturer which shares our enthusiasm for the sport, and like us is committed to making sure it's future is secure.”

Nissan's sponsorship of the Desert Challenge guarantees wide-ranging support for the event, including the supply of a fleet of Nissan Patrols used by the ATCUAE's route planning team to map out the competitive special stages that cut through the giant dunes of the Al Dafrah Region.

The fleet will also be used throughout the event to transport rally officials, marshals, dignitaries and media representatives through the demanding desert terrain.

Traditionally, the Nissan Special Stage provides the most challenging desert test of the rally, and this will be the case again on 26 March when the 287.92km section sends the cars, buggies, bikes and quads on a tantalising journey over the dunes and desert plains.

Continued backing of the Desert Challenge underlines the powerful support provided by Nissan Middle East to regional motor sport, and to the ATCUAE in particular.

The rally, which is also part of the FIM Cross Country Rallies World Championship for bikes and quads, brings top-class desert action quickly back to the UAE following last weekend's Dubai International Baja powered by Nissan and AW Rostamani.



Posted by : GoDubai Editorial Team
Viewed 9449 times
Posted on : Thursday, March 15, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al-Futtaim Honda hosts members of Honda UAE Club to celebrate launch of all-new Accord
Next Story : Nissan's e-POWER technology wins environmental award
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
NARS Erdem SS19 Beauty Report
Diana Arno Expands Online Shopping to Middle East
Introducing VK Beauty Lounge & Bar
Introducing Home Fragrance at Robinsons, Dubai Festival City
Defying Age With Skin Republic's Gold and Platinum Face Masks
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
Lacoste.12.12 Collection
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Trevor Sorbie Range Relaunches in the UAE
FOREO To Attend TFWA: the World's Largest Travel Retail Show
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
William Collection by Hugo Boss
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
Al-Futtaim ACE launches its stylish new Outdoor collection
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
Tips & Toes Hits the Big 3-5!
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Honor Set to Go Beyond Limits With the Launch of Honor 8x
The Mummies of Dubai Give Their Kids a Preppy Style Makeover
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Hyperloop Transportation Technologies, Partners, and Government Stakeholders Mov...
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Dubai Parks and Resorts Celebrates Saudi National Day
Eberhard & Co. Scafograf 100 For Elegant Lady
Ministry of Human Resources and Emiratisation, Huawei and Honor launch ICT Compe...
New GUESS Handbags for FW18
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
du Wins Smart Cities Award at the Telecoms World Middle East 2018
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
Cadillac XT4 Delivers Dynamic Driving Experience
du Opens New Business Centre in DIFC for Enterprise Customers
Huawei Deepens Cooperation with Duisburg to Transform Germany's Industrial Hear...
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
Sharjah's Recognition as ‘Accessible City for Physically Disabled' Hailed as His...
New Homologations for Pirelli Tyres
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
Dubai Festival City Mall Celebrates KSA National Day with Special Imagine Show
WWE® Crown Jewel Set for November 2 in Saudi Arabia
Registration for the 5th edition of Camel Trek is now open
New Headmaster for Repton School, Abu Dhabi School's Rose Campus (FS1 to Year 1...
Huawei becomes one of the first multi-national technology companies to register ...
Lenovo Reveals Intelligent Solutions & Partnerships at Transform 2.0
Mobility MEA becomes the first approved Android zero-touch enrollment partner fo...
His Highness Sheikh Ahmed bin Saeed Al Maktoum receives the President and Vice C...