Wassa, the digital agency and its Innovation Lab in Dubai for the GITEX show (October, 8th to 12th)
Last Update: Tuesday, October 3, 2017 : 12:35 (+4GMT)
Optimize customer experience in shops and shopping malls
Based on Artificial Intelligence and Machine Learning, Dencity is a traffic analysis solution for shopping malls and retailers. It is structured around 3 modules:
- a characterization module to detect demographic criteria (age/gender) and to count people
- a behavior module to provide information about people flow (footprint, heat maps, etc)
- an analysis module to visualize the data on a reporting platform
The goal is to recover a new type of data linked to people behavior inside shopping areas. Retailers will be able to connect these data to their sales information, using Big Data algorithms, to improve their customer knowledge and enhance the visitor experience.
Dencity uses images extracted from video streams to analyze every visitor without any technological limit. If we compare to Wi-fi or Bluetooth for example, it necessitates people to turn on or to download some tools.
Every person visible on a video can be analyzed by Dencity, and the data about this shopper is directly available for retailers via the analytic platform.
We chose to focus our work on the customer experience in shops and malls.
We want to provide a better understanding of the customers behavior and new ways to interact with them.
- FRÉDÉRIC SOMMERLAT,
CEO WASSA
Previous Article
GITEX Technology Week and GITEX Future Stars Inspire Businesses t...
Next Article
HID Global to Focus on Transforming Secure Digital Transactions w...
Related Articles More Information Technology ›
Most Viewed – Last 30 Days
- From a Pair of Shoes to a New Dubai Property: British Expat Wins Through ‘Win ... [3041-Views]
- UAQ Free Zone and Port City Colombo Sign Agreement to Promote Investment ... [2008-Views]
- Sheikh Zayed Falcon Release Programme releases 2,400+ falcons in the wild sinc... [1858-Views]
- DSS FINAL SALE BRINGS UP TO 90% OFF ACROSS MORE THAN 500 BRANDS FOR THE FINAL ... [1592-Views]
- President of the Comoros H.E. Azali Assoumani inaugurates UAE-financed solar p... [1580-Views]
- Environment Agency - Abu Dhabi partners with Japan’s Suwa Falconry Preservatio... [1549-Views]
- e& UAE launches Business Pro AI bundled with Microsoft Copilot at no additiona... [1444-Views]
- Beautyworld Dubai's 30th Edition Brings Global BeautyIcons Together This Octob... [1235-Views]
- Held under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan Ab... [1220-Views]
- In a first-of-its-kind experience for a private Emirati company Hattlan Media... [1182-Views]
- Tadej Pogacar Chases Tour de France–Vuelta a Espana Double... [1175-Views]
- "A Dubai Invite" programme concludes following more than 90,000 applications f... [1127-Views]
- Al Habtoor Motors launches ‘Back to School with Mitsubishi’ offers with Buy No... [1075-Views]
- ‘Win Your Home in Dubai’ Concludes Landmark Citywide Initiative, Driving More ... [1055-Views]
- Stellar Wine Cellar: Emirates to serve exceptional Champagnes and fine wines o... [1053-Views]
- Salik Renews Strategic Partnership for Five Years to Support Tolling System an... [1029-Views]
- President of Senegal Receives HE Al Zeyoudi in Dakar to Discuss Expanding Trad... [1028-Views]
- LG Empowers Designers and Videographers with New Ultrafine Evo 6K Monitor... [1000-Views]
- Abu Dhabi Student’s AI Triage Platform That Guides Patients to Right Care Wins... [898-Views]
- Maserati presents "Luxury, every day": the new campaign that celebrates luxury... [877-Views]
