Nikon presents the ultimate photography lifestyle at GITEX Shopper

Purchase the latest Nikon D850 at GITEX Shopper, and gain access to unlimited benefits and opportunities through Nikon Premium Membership

Dubai, UAE 25 September 2017:  Professional photographers and serious hobbyists alike will gain access to Nikon Middle East FZE’s incredible offers at this year’s GITEX Shopper. As the region’s biggest consumer electronics event, GITEX Shopper is the ideal platform for Nikon’s exhibition of its highly anticipated offerings. Consumers can purchase Nikon’s latest FX-format DSLR, the D850, and immediately become a Nikon Premium Member (NPM). 

The Nikon Premium Member (NPM) program is designed to reward Nikon’s *1Premium customers with certain lifetime privileges and a few stipulated annual benefits, including exclusive advanced photography workshops, international educational photography photo tours to breath-taking locations around the world including Kenya, Georgia and Sri Lanka at incredible discounts, occasional discounts on gear, free & priority gear servicing, free gear loans, and more. NPM members can benefit from this program upon the purchase of any Nikon Premium product at any Grand Stores outlet in the UAE. 

Narendra Menon, Managing Director of Nikon Middle East FZE commented, “At its core, Nikon offers the photography community with innovative products it needs to create the most compelling content. To truly enable our loyal consumers, we understand the importance of providing opportunities to learn and grow along with superior technology, which is why Nikon focuses on Nikon School, the photography & videography training division of Nikon; with the launch of NPM, we wish to take the consumers’ journey and experience to a higher level”.

To kick off the launch in the UAE, Nikon has appointed musafir.com to manage the travel wing of the Nikon Premium Member program. Musafir will ensure putting together scenic and exciting travel destinations, as well as ensure the itineraries are built to cater to Nikon photographers’ requirements.

"We here at Musafir.com strive to create customised and unique holiday experiences for our customers. As part of that vision, we are really excited to partner with Nikon Middle East to help create unique holiday moments for their community of photographers. Every itinerary is customised by incorporating excursions, tours and locations aimed at helping aspiring photographers to take the perfect snap. These itineraries are available at exclusive rates only to Nikon premium members." said Sachin Gadoya, Co-founder and Managing Director of Musafir.com

Consumers at GITEX Shopper can gain access to the NPM Programme through purchasing the highly anticipated D850. Priced at AED 12,999 the D850 delivers versatility and uncompromised performance across still and video shooting with its advanced features. This includes a 45.7 megapixel FX-Format CMOS sensor with silent photography feature, full-frame 4K UHD video capabilities and 9fps or 7fps continuous shooting. The D850 is geared towards the growing segment of hybrid photographers in wedding photography, as well as those in the genres of nature, events and fashion. This camera delivers both speed and resolution, the key features sought after by professionals and creative storytellers of all backgrounds. 

*1Premium customers include all those who have purchased any Nikon FX Products (body or lens) worth AED 5,000 and above and also the Nikon D500 after September 20th 2017

Availability and pricing:
The Nikon D850 is available at GITEX Shopper from the 23rd till the 30th of September at a price of AED 12,999