PSA Group reinforces its Sales and Marketing Division in MEA region

Dubai, UAE, July 4, 2017:  Samir Cherfan is appointed Senior Vice President Sales and Marketing for Middle East and Africa at PSA Group effective July 1st 2017. This new role has been created to support the achievement of the strategic plan Push to Pass in the Middle East and Africa region aiming at delivering 1 Million units by 2025.  The role covers the Peugeot, Citroën and DS brands.

Samir Cherfan joins with 25 years of experience spanning across the full automotive value chain with with increasing responsibilities.

Graduated from Polytech Paris engineering school in 1992, Samir joint Renault Group and spent the first 11 years of his career in vehicle engineering. Then he was appointed Program Director for mid-range sedan and hatchback models. He was instrumental in leading the development of this strategic segment worldwide.   
In 2010, Samir Cherfan was nominated Managing Director at Renault Retail Group in Paris. Two years later, he joins Nissan Middle East, first as Sales and Marketing Director, then as Managing Director in 2013.

Under his leadership, Nissan has seen significant growth in market share across the GCC countries as well as in Turkey. 

For his new challenge, overseeing Sales and Marketing activities for Middle East and Africa region at PSA Group, Samir Cherfan will also be responsible for the strategic development of the company’s operations to take advantage of the growth opportunities in the region.

He will report to Jean-Christophe Quémard, Executive Vice President, Director of Middle-East & Africa region, and Member of the Managing Board at PSA Group.