Essie Summer Collection 2016

Dubai, UAE, July 4, 2016: 

I spend a lot of time on the road. Partly because I have to – it’s a necessity to find inspiration – and partly because I love to. The more I travel, the more I appreciate real adventure. Tourism shouldn’t necessarily be about visiting the most famous monuments (although, that can be exhilarating). For me, a really amazing experience is usually defined by connecting to the people and place in a way that feels personal, and different. Something off the beaten track is often more memorable than the most popular attraction.

That’s why I love Antigua. By car, bicycle, boat or on foot, it’s an absolute pleasure to wander on such a beautiful island. What makes Antigua so special is the people; they’re so warm and kind, you begin to feel like a local. Going to the market to buy some fresh fruit becomes an epic discovery of culture, history and of course, gorgeous handmade fabrics and tribal text-styles. Their vivid, saturated colors are everywhere – reflecting the local flora and the exquisite turquoise of the surrounding sea.

Natural wonders are everywhere – lush mountains, rainforests, waterfalls. Each bend in the road presents a spectacular new view. Start the day with a beautiful breakfast of local fruit and nothing to do except go where the mood takes you. There’s no need for a plan – leave the guidebook behind and drift. Adventure will find you. Just go.

Let’s get lost,

Rebecca Minkoff
Essie Global Color Director

follow the beat of your own drum

Introducing the essie Summer 2016 Collection

Travel feeds the soul. Adventure excites the senses. For thrilling sights in an array of shades, Antigua is the place to just be. From St. John’s to English Harbour, the glittering waters, spectacular rainforests and beautiful colors of the island draw the discerning traveler to their sun-soaked shores.

A sleepy little country at first glance, Antigua is a bracing wake-up for all the senses and ripe for exploring. You’ll want to slip into your hiking heels and loot the booty of a coconut cove. Colorful towns, gorgeous craft markets, tribal text - styles, brilliant food and hotels – this Caribbean gem is the perfect place to wander. Don’t worry about sticking to a guidebook, just live in the beautiful moment and go where the spirit leads you.

A rambling tropical island getaway is ideal inspiration for essie Summer 2016 Collection. Make a splash in the crystalline turquoise waters of viva antigua! Elevate your fashion game with the bold beauty of berried treasures, a bright berry punch. Summertime is the moment to get inspired by adventurous color, defy convention and strike out on a style itinerary all your own.

No matter where you go, there’s an essie Summer 2016 Collection shade to reflect your fashion ambitions.

The Summer 2016 Collection will be available in beaut y destinations worldwide starting May 2016. The embargo date is Apri l 1st , 2016.

Summer 2016 palette

coconut cove
get lost in the perpetual cool of this sweet cream white and discover shade paradise.

berried treasures
dig this: the untold riches of this bright ruby berry are legendary - and they’re all mine!

hiking heels
hit the ground running and climb the heights of fashion in this scorching hot lava red.

viva antigua!
march to the beat of your own drum in this sparkling turquoise with iridescent micro crystals.

loot the booty
ahoy, matey. this radiant blue sapphire pavé is yours for the taking. x marks the spot.

tribal text-styles
think global. dress local. add a touch of boho to your look with this beautiful black gold and crushed onyx.

shade story

Hungry for adventure?

Two words: viva antigua! on this thrilling tropical island, make tracks for a coconut cove and discover berried treasures.

Looking for some beautiful tribal text-styles? slip on some stylish hiking heels and follow me to the artisan market where we can loot the booty.