Eberhard & Co. and Moreschi a special partnership for a new Extra-fort

Dubai, UAE, July 3, 2016:  One of the best examples of Swiss excellence in the watch-making world paired with the most sophisticated of leather goods has produced the “Extra-fort Special Edition for Moreschi”; an elegant and refined watch that best expresses a number of characteristics shared by the two companies: a unique and unmistakable style, timeless class and great attention to detail.

The idea of creating an Eberhard & Co. watch for Moreschi was inspired by the long-standing and deep-rooted bond of friendship and mutual respect between the two companies: indeed, the watchmaker’s timepiece owned by Mario Moreschi, the company’s founder and grandfather of the current proprietor, dates back to 1949. Jealously guarded and handed down from generation to generation, as tradition would have it for the most valuable and best-loved products, this watch has been a source of inspiration for both companies, eventually leading to the idea of creating a special product that would combine Swiss watch-making know-how with Made in Italy craftsmanship.

“When we thought about a product that could meet Moreschi’s aesthetic and functionality requirements”, states Mario Peserico, CEO of Eberhard Italia, “our choice fell immediately on one of our most popular collections: the Extra-fort in its most essential version: the Extra-fort Automatic. We wanted to offer Moreschi a watch that has extremely smooth, clean lines but which is elegant and charming at the same time.”
Francesco Moreschi - Marketing and Communication Manager at Moreschi SpA - adds: “Moreschi and Eberhard are two concerns, two companies, two brands that are able to blend tradition and innovation, classic elegance and contemporary style. Hence the Extra-fort limited edition for Moreschi that not only keeps time, but also marks the history of our family and therefore of our company.”

The “time-only” mechanical self-winding watch uniquely expresses Eberhard & Co.’s predilection for elegance and harmony. It has a 40 mm case and a beige dial with “soleil” finish. The colour choice comes from the desire to evoke the warm tones of the finest leather. The dial is customised with the symbolic logo of the company for which it was created, positioned at twelve o'clock, two men's shoes that come together to form the brand’s identifying M. The dark brown ostrich leather strap with hand-sewn beige stitching was specifically designed by Moreschi and matches the dial perfectly. The watch has a screw-down crown, curved sapphire glass and is water resistant to 50 metres.

After being “unveiled” for the very first time at the international watch-making fair in Basel, the model, in a limited edition of 200 pieces, was officially presented at the Milan Men’s Fashion Week (17 - 21 June) during a dedicated event in Milan on Monday 20 June, at Pisa Orologeria.

The watch will be available as from the autumn in Moreschi mono- and multi-brand stores around the world.

Extra-fort Special Edition for Moreschi Technical features

Reference:
41029

Movement:    
Calibre 11½  SW200, soigné.
Mechanical with automatic winding. 
Hours, minutes, central small seconds’ hand. 
Date at 6 o’clock.

Case:                
steel 

Diameter of the case:        
40 mm

Thickness of the case:        
10,07 mm    

Case back:        
secured by 6 screws, with engravings

Strap attachment:        
19 mm

Water-resistance:        
50 m

Crown:
screw-in, water-resistant, personalised with “E”

Bezel:                
polished

Crystal:    
Sapphire, domed, anti-reflective (inside).

Dials:
beige with Moreschi logo at 12 o’clock, applied indexes, rhodium-plated – dauphine hours’ and minutes’ hands, rhodium-plated – central seconds’ hand rhodium-plated. At 6 o’clock, date’s contour applied and rhodium-plated. 

Strap:
dark brown, in ostrich, with hand-sewn beige stitching. Steel buckle personalised E&C