Bourjois Summer Look 2016 - Paris Ethnic Chic

For this summer, Bourjois has written a new color story based on ethnic inspirations. Drawn from world cultures and fashion catwalks, this collection is an invitation to travel.A passport to other beauty horizons!

Bourjois Colour Expert

The inspiration
Bourjois treats each new colour combination as a new story. Paris Ethnic Chic was inspired by the rich color palette collected all over the world. The collection reflects a combination of symbols, patterns and shades selected and used on fashion catwalks.

Bold and styled!
Paris Ethnic Chic offers a mix of vivid and very saturated colours. Bright and fizzy orange, electric turquoise blue, deep matte denim blue and exotic hot fuchsia twisted with a vibrant golden khaki, the it- shade of the look.

PARIS ETHNIC CHIC LOOK

Hypnotic eyes!
Contour Clubbing Waterproof Eye Pencil

Easy to use and perfect for a long-lasting smoky eyes! With its waterproof formula, it never smudges and stays on during the "hottest" evenings. Its very soft texture will draw a rich deep line and stay on until removed.

3 New Shades
New 61 Denim' pulse
Matte and pigmented navy blue, for a modern look, so chic!

New 62 So Kaki’smatique
The colour of the season, to be applied at the root of the eyelashes or at the centre of the eyelid

New 63 Sea blue soon
An energising, electrical, naturally powerful blue, it is the ideal summer shade!

+ 1 Shades
54 Ultra Black
Depth and mysterious sophistication, period.

Color your lips for long, in the stroke of a pencil!

Color Boost Lipstick

With its light and melting formula, Color Boost leaves a perfectly even color veil and moisturizes your lips for up to 10 hours. Its light and non-sticky texture leaves them soft, for a pleasant bare lips sensation.

Ideal for the summer! Thanks to the SPF 15 and the waterproof guaranteed stay-on colour.

Intense shades, to be worn from dawn until dusk:
New: N°10 Lolli Poppy
Kissable lips, dressed in a sparkling, fresh, mischievous orange.

+ 1 Shades
N°06 Plum Russian
A delicious and opulent plum that plumps up the lips.

The final touch – your Perfecting powder !

Silk Edition Touch Up

This last gesture inspired by professional make up techniques, brings the perfect final touch to keep your look fresh and last for long!
With its universal shade, the ultra-soft perfecting powder will beautify all women without exception!
It will visually smoothen your pores and wrinkles as the silk edition touch up powder has a mattifying effect!
 

Nails that represent the colors of the world!
1 Second NAil Enamel
1 nail = 1 coat = 1 second! *
Manicure has never been so simple!

Efficient, almost intuitive, Bourjois 1 second nail enamel is applied in one coat through its panoramic brush, ideally shaped for a perfect application. It dries in 50 seconds*, thanks to its gel formula!
A perfect and incredibly shiny result, without retouching. Available in 3 new shades inspired by the most popular fashion shows.
*usage test on 33 people
*scientific test on 33 people

3 New Shades
New 57 Kakidyllic 
A terribly modern iridescent khaki shade!

New 58 Diabol’orange
A vibrant vitamin-enhanced shade! With a zest of exoticism!

New 59 Fuchsianista
A warm and sophisticated fuchsia like a swirling dress on a summer's night.

+ 1 Shade
54 Blue–tiful
An enamel like a deep blue wave that engulfs the nail.

The model is wearing: 
On the skin, SILK EDITION TOUCH UP on the T-zone. On the eyes, CONTOUR CLUBBING WATERPROOF eye pencils in shades N° 61 DENIM’PULSE, N° 62 SO KAKI’SMATIQUE, N° 63 SEA BLUE SOON, N° 64 EXUB’ORANGE and  VOLUME REVEAL WATERPROOF mascara.
On lips, COLOR BOOST N° 10 LOLLI POPPY and on nails, 1 SECONDE nail enamel in N° 57 KAKIDYLLIC and N° 58 DIABOL’ORANGE.

Summer Colours
Paris Ethnic Chic collection includes:

• 1 seconde nail enamel  (9ml)    

New N°57 Kakidyllic ,
New N°58 Diabol’orange ,
New N°59 Fuchsianista.
N°54 Blue–tiful 

• Contour clubbing waterproof eye pencil (1.2gr)

New 61 Denim’ pulse , 
New 62 So Kaki’smatique , 
New 63 Sea blue soon, 
54 Ultra Black

• Color Boost lipstick  (2.75gr)

New N°10 Lolli Poppy
N°06 Plum Russian

• Silk Edition touch Up - AED

Paris Ethnic Chic – Price UAE/KSA:
1 seconde nail enamel  (9ml) – 39 AED/ SAR 
New N°57 Kakidyllic ,
New N°58 Diabol’orange ,
New N°59 Fuchsianista.
N°54 Blue–tiful 

Contour clubbing waterproof eye pencil (1.2gr) – 37 AED/SAR
New 61 Denim’ pulse , 
New 62 So Kaki’smatique , 
New 63 Sea blue soon, 
54 Ultra Black

Color Boost lipstick  (2.75gr) – 62 AED/SAR
New N°10 Lolli Poppy
N°06 Plum Russian

Silk Edition Touch up, Universal Powder – 89 AED/SAR

POS: Wojooh, www.wojooh.com, Lifestyle, MAX and Boots

Nilaï, jewellery designer - NILAI
500 points of sale throughout the world, http://www.nilai.fr/

Incredible elegance, the new style asset 
"Oversize cuffs and scarves, accessories that are passports for the stylish Parisian. "
"Nilaiï comes from the shores of the Bosporus where I grew up and the Parisian style I discovered when I arrived at the age of 18. Like the Parisian woman, I love different takes on references that come from elsewhere: oversize cuffs, rings adorned with multi-coloured stones, khaki, orange and gold mixed intuitively. I also love revisited traditional scarves like boubous and turbans, loosely knotted Bohemian-style, sculpting the face like a tiara, a tribal tiara almost... These beauty trips of course echo cultural trends, like the Beauté Congo exhibition at the Fondation Cartier or "Making Africa" at the Vitra Design Museum in Germany. "

For the 2016 Paris Ethnic Chic look created by Bourjois, ethnic accessories therefore become symbols of an assertive elegance, new yet always timeless. Like golden khaki that enhances the elegance of the makeup, with large cuffs which catch the eye and round off the most cutting-edge looks. 

These delicate or more oversized jewels are combined, collected and accumulated at whim, from the wrist to the elbow, offering a wide range of possibilities. The Paris Ethnic Chic Look is not unlike these jewels, each of their combinations is unique, waiting to be reinvented by the Parisian woman.