Elevation Burger's live cooking event highlights health benefits of fresh, organic ingredients

World’s largest organic burger chain’s “Live healthy, Stay fit” campaign continues its roll out across the UAE in collaboration with Dubai Sports Council

Dubai, UAE, 26 May 2016

Elevation Burger, the largest organic burger chain in the world, with several outlets now open across the UAE, held a live cooking event at its Jumeirah Beach Road restaurant, to highlight its pioneering commitment to exclusively using Fresh and USDA-Certified Organic produce, in a fast casual dining environment.

The live cooking event was aimed at raising awareness that a burger chain can both champion and provide healthy eating options. The event demonstrated Elevation Burger’s approach to using only organic produce and environmentally sustainable practices – from the farm to the customers’ plate.

“Elevation Burger’s beef comes from 100 per cent grass-fed cattle, meaning our great tasting meals have less fat and less calories than grain-fed alternatives. None of our ingredients contain produce that has been subject to procedures involving chemicals, pesticides, growth hormones or antibiotics – all of which can have a knock-on effect for the consumer’s health,” said Elevation Burger’s Brand Ambassador, Taylor Avritt.

Elevation Burger’s organic produce extends beyond its 100% organic grass-fed, free-range beef, with 100% organic cage-free chicken and organic vegetarian options also making up the core items on its menu. All of these burgers come with a potato bun made of wheat flour, farm fresh vegetables and organic eggs.

Mr Avritt was at the live cooking demonstration to answer questions on all aspects of the burger chain’s activities and the procedures it has in place that set it apart from its competitors. Within the company, he is credited with providing the operational training and foundations that have supported the rapid franchise expansion of Elevation Burger across the world.

In addition to highlighting its organic menu and environmentally sustainable practices, Elevation Burger also drew attention to its latest community initiative, “Live Healthy, Stay Fit”. In collaboration with the Dubai Sports Council, this community outreach initiative is intended to promote and educate people on the benefits of including healthy produce in their diet accompanied with sport activities which leads to healthier and happier lifestyles.