Telecommunications Regulatory Authority organizes “Customers Happiness Week” to promote improved communication, clearer transparency and enhanced quality of services

Dubai, April 27, 2016- The Telecommunications Regulatory Authority (TRA) is set to launch “Customers Happiness Week” event under the slogan “Your Happiness, Our Happiness” from April 28th to May 4th, 2016. The event is part of the TRA’s efforts to enhance its relation with the its strategic partners and promote communication with customers to determine their current needs and renewable desires.

The launch of “Customers Happiness Week” reflects the TRA’s commitment to strengthen ways of direct communication with its customers and enhance the level of customer satisfaction and happiness within the UAE telecommunications sector. The event will include a number of activities which will take place over a full week on the sidelines of the Annual Forum for Customer Service, which is set to begin on 28 April at InterContinental Dubai Festival City Hotel, with the participation of leading experts and partners to exchange experiences and discuss mechanisms of continuous improvement in customer service. TRA plans to launch two platforms; first platform on April 29th and 30th at the "Mirdif City Centre Dubai"; and the second on May 3rd and 4th at "Marina Mall Abu Dhabi", to communicate with the customers and to unveil the latest developments and services, as well as recognizing the outstanding customers and employees of TRA.

H.E. Hamad Obaid Al Mansoori, Director General of TRA, said: "The launch of “Customers Happiness Week" is in line with our commitment to the vision and directives of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make happiness as a way of life in the UAE society, which is the ultimate goal and the upper purpose of the government work in the country. The initiative is part of our strategy to open direct channels in order to learn more about current needs and future aspirations of our customers, as we keen to identify effective ways to assess our performance and promote continuous improvement and development of the quality of our services in line with best practices and standards, and to achieve satisfaction and happiness of our customers".

H.E. Al Mansoori added: “Our wise leadership is sparing no effort in order to achieve the people's happiness and the well-being of society. It provided full support to achieve the highest rates of customer satisfaction and happiness. Based on a solid foundation of the importance of the role played by our professional and qualified cadres in order to achieve a new experience to the customer through the provision of all services with high quality and efficiency, we spare no effort to find and create an environment that stimulates innovation and continuous improvement, which reflects positively on our services in general, and service providers in particular”.

The launch of the “Customers Happiness Week” falls in line with the framework of TRA’s strategic move to improve the services provided by the telecommunications sector in the UAE by raising and developing the workers’ skills and to provide a suitable working environment, which in turn will lead to key exchange of experiences, stimulate creativity and innovation, help raise professionalism, increase productivity and promote a wider sense of belonging and loyalty among the employees.