UAE's first Happiness Bank Account is set to improve the happiness index

Why can’t banking be fun in the country that makes happiness the National goal?

Dubai – UAE, 9th April 2016: A Bank account to increase the Nation’s happiness? Possible.

Reflecting its ongoing commitment to introducing customer-centric financial solutions and unique banking experiences, Mashreq launches the UAE’s first Happiness Account. Available to customers transferring their salary, the Mashreq Happiness Account offers up to AED 2,500 guaranteed cash in the account as soon as the first salary is transferred. Then there is a free AED 25 worth of Salaam points paid every month the customer makes 5 online bill payments or money transfers. There’s also a draw to win AED 100,000 every single month for the winner to spend on whatever makes him or her happy. And finally there’s a free-for-life credit card available with up to 10% cashback on spends. Giving customers the option to choose what best suits them, the Mashreq Happiness Account can be opened via multiple channels such as branches, call centre, SMS and of course online through the Mashreq website. It is effortless and hassle free.

The new Happiness Account reflects Mashreq’s contribution towards achieving the nation’s vision of the UAE reaching the top rank in the global Happiness Index. According to the World Happiness Report 2016, which measures 156 countries by their happiness levels, the UAE ranks 28th worldwide. With the new Happiness Account and the nation’s many other initiatives, this ranking is set to rise significantly.

Subroto Som, Head of Retail Banking Group at Mashreq, said: “Once again, Mashreq is setting the standard for consumer banking in the UAE and the Region. We all understand how banking can be challenging for retail customers but we are about to change that. Everyone who takes the new Happiness Account can look forward to a more fun, a simpler and a more financially rewarding banking experience. Moreover, we are also offering a range of ways to make it easy for you to transfer your salary and enjoy all the benefits of this outstanding new product. Happiness in Banking – we got you.”

Tooran Asif, Head of Personal Banking at Mashreq added: “At Mashreq, evolution is in our DNA, and our aim has always been to empower customers and take convenience to the next level. So given the moves by the UAE government to prioritize the happiness of both its citizens and residents, it was only natural for us to introduce the new Happiness Account for those who transfer their salary to Mashreq, rewarding them for their efforts with cash in their account and a host of other ongoing benefits – both monetary and in lifestyle enhancing ways.”

Join Mashreq’s social media pages, Facebook and Twitter, and engage with the new campaign using the hashtags #HappyBanking and #Switch2Happiness.