Samsung to Showcase New Technologies at GITEX Shopper 2016

• Galaxy S7 and S7 edge and full Galaxy ecosystem on display
• New home appliance innovation Twin Cooling Plus TMF refrigerator showcased for the first time

DUBAI, United Arab Emirates – March 29, 2016 – Samsung Gulf Electronics will showcase all-new product innovations across multiple categories to consumers at the 2016 edition of GITEX Shopper at Dubai World Trade Center. From March 30 to April 2, a wide range of Samsung products will be on display, including the Galaxy ecosystem, featuring the new flagship smartphones Galaxy S7 and S7 edge.

Created for today's consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera and streamlined software functionality. These devices are in the center of a whole galaxy of products, services, and experiences, redefining what phones can do. They connect seamlessly to a range of products, including the Gear VR virtual reality headset that works seamlessly with Galaxy smartphones. All you need to do is slip in your phone and you're free to take on the world and beyond.

An integral part of the Galaxy ecosystem that will be available at Samsung’s GITEX stand is the Gear S2 smartwatch, available in Sport, Classic and Premium models with a wide variety of straps. The Premium edition is available in platinum and gold color. The smartwatch is designed to enhance the everyday life of the consumer by providing convenient access to essential and customizable content right from one’s wrist.

Also on display at this year’s GITEX Shopper is Samsung’s latest productivity tool, the Galaxy TabPro S, which is brand new on the market. By integrating the most popular features of laptops and tablets in this 2-in-1 device, Samsung is now offering users access to full notebook PC functionality in a lightweight tablet. At under 700 grams, with a full size keyboard built into the cover, it is designed to allow consumers to take their office with them wherever they go, introducing a new era of mobility.

Commenting on Samsung’s appearance at the show, Mr. Purushotham, Head of Marketing (Smartphones & Tablets), IT & Mobile Division at Samsung Gulf Electronics, said, “Samsung is back at GITEX Shopper for the seventh year in a row, showcasing new product innovations that make life easier for our customers in the GCC region. It is always an important event for us, as GITEX is the most influential consumer IT and electronics event in the Middle East.

“This year, visitors will be able to experience our Galaxy ecosystem, which contains a wide range of products designed to make consumers’ lives easier and more connected. We are also introducing groundbreaking new home appliance innovations and showcasing our premium audiovisual solutions, all of which contribute to a more comfortable and connected lifestyle,” he continued.

The Twin Cooling Plus™ TMF refrigerator line-up will be on show for the first time, marking a milestone for home appliances through customization features unique to Samsung products. The Twin Cooling Plus™ technology allows consumers to keep food fresher for longer and maximize the use of space in their fridges. Also on display will be the latest range of Samsung’s SUHD TVs, which take picture quality to new levels, with images that are two and a half times brighter and expresses 64 times more color than conventional TVs.

Visitors to GITEX Shopper 2016 will be able to benefit from exclusive bundle offers, ranging across the entire spectrum of products on display, at the Samsung stand, in addition to the S7 and S7 edge that come preloaded with the Entertainer application that includes over 1,000 buy 1 get 1 free offers that provide unparalleled access to global hotspots including restaurants, luxury hotels, cafés, premium spas, leisure attractions, golf clubs and much more.