H.E. Mona Ghanem Al Marri inaugurates the Modern Woman Show

3 day lifestyle exhibition for women at Dubai World Trade Centre from 17th -19th December to feature fashion shows and inspiring seminars.

December 17, 2015; Dubai, UAE: Modern Woman Show, the premium lifestyle exhibition for women made its grand debut at Dubai World Trade Centre, Hall 1, amidst elite brands, inspirational seminars and fashion shows. The shopping plus fun extravaganza, scheduled to be held between 17th to 19th December from 11am to 9pm, was inaugurated by H.E. Mona Ghanem Al Marri, Director General of Government of Dubai Media Office.

The show promises a unique shopping flavour for ladies who believe in a luxurious and chic lifestyle and understand the need to indulge themselves, and offers them a combination of international and regional products all in one place. Conceptualized, planned and organized by Sumansa Exhibitions in association with Flagship Projects, the three-day event is open to visitors for free. 

“The Modern Woman Show is more than just a place to explore and buy niche products,” said Reem Al Zarouni, co-organizer of the event, “It is unique in terms of both concept and execution with a more holistic approach towards the definition of a modern woman. As a result, visitors will not only be charmed by the classic array of brands on offer, but also learn to be inspired by powerful women who have paved way for others to follow their dreams”.

The exhibition promises to bring visitors face to face with some of the latest and most exclusive fashion and beauty brands, together with huge doses of fun, frolic and ‘me-time’. Modern Woman Show features all fashion, beauty, clothing and wellness needs of a woman with an aim to entertain as well as educate.

Visitors will also have the fantastic opportunity to avail on-site beauty sessions by eminent make-up artists, and have fun learning the tips and tricks of wearing make-up with a professional touch. The show also offers workshops and has organized demo areas as well.

Two of the biggest highlights of the event, the Fashion Shows – led by Sarah Belhasa’s Studio 8 and seminars conducted by leading Arab women, are open to visitors for free on all three days. The fashion shows will be showcasing a variety of contemporary trends and will include popular names like Sumaya Abdul Razak, Saray &Valley, Deepika Anand, Lucky Morani and others. Reflecting class and sophistication, the fashion shows will give our ladies a good chance to observe the hottest trends on the ramp and find out first-hand the latest happenings on the fashion scene and will be held between 4 pm – 9 pm every day.

The seminars, on the other hand will give visitors a glimpse of the empowered women of the Arab world. To be held on all the three days of the event between 1 pm – 5 pm, these will be a source of encouragement for ordinary women, spurring them to achieve to the best of their ability and to discover their true potential. Powerful women speakers will discuss the routes they took off the beaten track, give their listener tips on ways to deal with challenges faced in professional spheres, and how to emerge successful in a dominant male society.

Director, Sumansa Exhibitions, Sajid Ali, said, “The Modern Woman Show is the perfect place to get great deals, try new styles, explore new products and generally, treat yourself to the great time you deserve. Women form an incredible part of our workforce, our homes and, of course, our lives and should be appreciated for their efforts and hard work. This exhibition is but a small tribute to our ladies and we hope that they will enjoy the experience as much as we did in putting it together for them.”

Boadicea the Victorious Luxury Perfumes is the Gold Sponsor of Modern Woman Show with Lootah Perfumes as the Silver Sponsor. The Address Hotel, Dubai Mall is the Hospitality Partner, Studio 8 the Fashion Show Partner whereas the Seminar Partner is Top of Her Game. 

Modern Woman Show will be an annual event featuring products and brands from around the Middle East which includes clothing, jewelry, health & beauty products, personal care, perfumes and much more.