My-HD to Expand Customer Base with Launch of Over 80 Channels in One South Asian Package - Eight languages, $6 per month, one destination

Recognizing the need to provide a rapidly growing Direct-to-Home (DTH) viewer base with their favourite ethnic channels of choice and building on the successful growth of the network’s Pinoy package, MyGMA, My-HD, the first and only ultra-low HD Pay-TV platform in the Middle East and North Africa (MENA), announced today the launch of its dedicated South Asian package, My-Asia.

Commenting on the launch, Mr. Samir Safer, CEO of My-HD, said: “The Asian communities in the GCC, have spared no effort for many years in order to find a dedicated satellite TV network that can bring them their favourite native language movies, General Entertainment, news of their homeland, and music, under one roof. Today, I am delighted to announce the launch of My-HD’s South Asian package, My-Asia, that is set to offer over 85 ethnic channels, in eight different languages, and covering in addition to key Western channels such as Discovery Science, Animal Planet and Travel among others, a multitude of genres that are set to appeal to every member of the community.”

The My-Asia package was designed to bring popular Asian channels, watched by the many audiences of all ages and genders. Among the top movie channels in the My-Asia package are Maa Movies, Raj Digital Plus, ETV Cinema, Movies OK, Asianet Movies. As for the General Entertainment’s channels that are offered in the package, they are, but no limited to, Colors Kannada, Flowers TV, Maa TV, Zee Telugu and Zee Tamizh.

According to Mr. Safer, My-HD has partnered with the top content providers such as, Zee TV, Star TV, IndiaCast, Raj TV and TV9, among others, in order to offer the best content in one affordable package.

The My-Asia package will be available by mid-January, to coincide with the Pongal and Sankranti Indian festivals, thus allowing My-Asia subscribers to enjoy unlimited entertainment at home, away from home.

“Following the successful addition of GMA, the Pinoy package from the Philippines, to the My-HD family of packages, the My-Asia launch is intended to diversify the company’s offering, thus positioning it as the provider of choice for a greater target audience,” remarked Mr. Safer. “We aim to bring as many communities as possible great content at affordable prices.”