ZOTAC And Al-Falak Sign Distribution Partnership

ZOTAC International, a global innovator and leading manufacturer of graphics cards, mini PCs and SSDs, has signed a distribution agreement with Al-Falak Electronic Equipment & Supplies Co, a leading IT and communications solution provider in the GCC countries. As per the agreement, Al Falak will focus on the distribution and promotion of ZOTAC's innovative products across the GCC countries through their strong channel network.

"The Middle East has always been an important market for ZOTAC and over the last few years we have managed to increase our brand visibility and market share significantly in this region.  With our expanding portfolio of products, we now want to strengthen our position in the Middle East and expand our reach in this highly competitive and rapidly evolving market further. Hence, we decided to partner with Al Falak as they are well-established and one of the most valued and reputed distributors across this region," said Ken Ho, General Manager, EMEAI, ZOTAC.

"With their experience and market knowledge, Al Falak has always provided the latest technologies, sales support and commitment to its customers and we are confident they extend the same to ZOTAC’s customers as well. We are confident that our partnership with Al Falak will help ZOTAC increase our market share further in the GCC region,” Mr. Ho added.

ZOTAC, which began its Middle East operations in 2008, has been successful in establishing itself as a brand of choice for graphics card, mini-PCs and innovative accessories for many customers in the region. The vendor has been consistently meeting and exceeding industry benchmarks and raising the bar to provide only the best graphics cards, mini PCs and recently SSDs.

“We are happy to add ZOTAC to our strong portfolio of best-of-breed products. Our partnership with ZOTAC will increase the choice for our customers by bringing them high quality products at competitive prices. We are looking forward to working closely with the ZOTAC team to give our channel the resources and support they need to promote and sell ZOTAC’s award-winning graphics cards and mini PCs and are confident that we will be able to increase ZOTAC’s sales and market share in this region,” Savio Fernandes, Country Manager, Al-Falak Electronic Equipment & Supplies Co concluded on a high note.