Marc Jacobs new fragrance - Decadence

Glamorous, Indulgent. Impulsively luxurious.

THE CONCEPT

Marc Jacobs Decadence is an invitation to indulge. It makes a statement with bold styling, luxurious craftsmanship and a revolutionary fragrance design inspired by one of Marc’s iconic handbags. Decadence elevates the irreverEnt spirit of Marc Jacobs fragrances to a new level of luxury.

THE FRAGRANCE

Developed with master perfumer Annie Buzantian, decadence is a luxurious sensual woody scent. The fragrance captivates with a sultry top of succulent italian plum, golden saffron and velvety iris. The heart is a bouquet of rich bulgarian rose that mingles with lush orris and creamy nuances of jasmin Sambac. Sexy liquid amber, heady vetiver and warm papyrus woods dry down to a signature of sophisticated indulgence.

TOP:        ITALIAN PLUM, IRIS, SAFFRON
HEART:    BULGARIAN ROSE, JASMINE SAMBAC, ORRIS
BASE:      LIQUID AMBER, VETIVER, PAPYRUS WOODS

Fragrance House: FIRMENICH    
Master Perfumer: ANNIE BUZANTIAN

Fragrance developed in collaboration with Marc Jacobs and Ann Gottlieb. 

THE DESIGN

The ultimate statement maker, decadence is designed as a clever nod to Marc Jacobs fashion aesthetic. A decadently feminine bottle inspired by marc’s classic handbag shape.

Rendered in a palette of rich emerald green, Decadence features an exotically textured arched python cap. A gold chain and black silky tassel finish the look, defining a new era of glamorous luxury with the re-emergence of clean lines, rich materials and opulent details. Lavish and sophisticated, the deep green outer carton features a sumptuous velvety feel and gold embossed logo.
                           
THE ADVERTISING

Shot by Steven Meisel, and cast in Seductive shades of emerald green, the Marc Jacobs Decadence campaign stars supermodel Adriana Lima.   

The visual showcases the fragrance atop shimmering metallics, sparkling accents and luxe textures of a Decadent boudoir. 

Print advertising will be enhanced  by a digital commercial that reveals a tousle-haired adriana dressed in a sultry marc jacobs slip dress. 

A luxurious sensual woody fragrance – glamorous and opulent, with Marc’s signature irreverent touch.