Eric Favre Paris brings The Big Rock at Etisalat Fitness Fest

Eric Favre introduces the new clothing line represented by a new face, Morgan Aste. 

Dubai, UAE, 9th November 2015: Eric Favre Paris, the key player in the world of organic and natural food supplements, health, wellness, sports and beauty products, has participated at the very first Etisalat Fitness Fest from November 5 to 7, 2015. The three-day event took place at Dubai Autodrome with lots of exciting activities. 

After the success in Las Vegas during the Olympia Show, the CEO of Eric Favre Paris, Eric Favre himself decided to bring the brand in the Middle East and unveil his collection at the event. The company proudly introduced the new Eric Favre clothing line represented by the one and only Morgan Aste, best known as ‘The Big Rock’ in the bodybuilding world. According to Eric, the entire collection is a representation of the values he lives everyday, from love to liberty with a rock ‘n’ roll soul.

With his super hero physique and extraordinary abilities, The Big Rock performed numerous challenges that left the crowd in awe. The strongest man in France weighs (off season) 160kg and during contest is about 135kg. One of his best asset is Bench Press which he can do between 10-12 reps at 250kg. 

Eric Favre stated “We are excited to bring the success of our clothing line in the United States to the United Arab Emirates and we couldn’t think of any better way to unveil it than to participate in this big fitness event. Eric Favre Paris has been in the wellness, health, sports nutrition, beauty industry for more than 25 years now. And we think this is a good platform to engage directly to our audience and make them aware that our brand is available here in the region.”