IWC Schaffhausen announces Luc Rochereau as New Regional Brand Director for the Middle East and India

Dubai, October 24, 2015 – Swiss luxury watch manufacturer IWC Schaffhausen recently announced the appointment of Luc Rochereau as Brand Director Middle East & India. Prior to taking on his new role as Regional Brand Director, Rochereau had been responsible for IWC and Roger Dubuis in

Russia and the Commonwealth of Independent States (CIS).

Speaking about his appointment, Rochereau said: “I have been with the Richemont Group for the last 4 years, and it is an honour for me to take on the responsibility of further contributing to the growth and success of IWC Schaffhausen.

I look forward to this new chapter and have some exciting projects in mind for the brand in the coming years.”

Rochereau has 20 years’ experience in the international luxury segment, during which he has amassed a deep and wide-ranging knowledge of the field. His stint with IWC began when he joined the Richemont Group in Moscow in 2011, and he has since been credited with successfully developing both IWC and Roger Dubuis across the entire CIS region. Rochereau has fully repositioned the IWC brand in Russia and has drastically restructured retail sales with the opening of a new Flagship Boutique in Moscow.

With his solid experience, Rochereau is looking forward to the challenge of taking the Middle East branch of IWC Schaffhausen to the next level.