Feryal Youssef appointed as Dabur Amla Hair Cream brand ambassador

Dubai, UAE, August 27, 2015 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has recently announced that it has appointed Feryal Youssef as the brand ambassador for its Dabur Amla Hair Creams. Fortified with advanced triple action formula, Dabur Amla Hair Cream locks in moisture and keeps hair healthy in the face of damaging daily exposure. The Tunisian celebrity was invited to be the product’s representative as her strong commercial influence and immense following will help spread awareness on the protective benefits being offered by the brand particularly to women in the Middle East.

Feryal Youssef is a renowned celebrity and beauty icon who began her acting career in her home country of Tunisia. Her first performance was in television series, before expanding to accommodate a wide range of entertainment projects. She cultivated her career in her country for 12 years, before venturing to the cinematic industry in Egypt. Her first film “Bi Al Alwan Al Tabee’yha” (“In Natural Color”) garnered her award from the Alexandria Film Festival. She has since diversified her acting portfolio by appearing in several notable series, and working with distinguished actors. Most recently, Feryal Youssef played two main roles in two hit television series entitled Zihab wa Awda and Leaabet Eblis.

Feryal Youssef, brand ambassador, Dabur Amla Hair Cream, said: “I have always believed that hair is an important aspect of one’s appearance and grooming. I think that having healthy hair exudes a strong sense of confidence and power, not to mention the fact that it adds a beautiful dimension to your personality. It is an honor to stand behind a brand that has effectively cared protected and beautified women’s tresses for generations. Dabur Amla Hair Cream has meant a great deal to me and it helps me maintain thick tresses throughout my hectic schedule, giving me the most luxurious locks while being styled daily.”

Dabur Amla Hair Cream range is drawn from the company’s 125-year heritage and features a distinctive formulation that offers a combination of nourishment and styling benefits helping dry, damaged hair and making split ends a thing of the past. It has the trusted nourishment of Dabur Amla hair oil, and also provides a wide variety of unique hair care benefits specially designed for women in the Middle East. It tackles those who are facing common hair problems like hair fall, frizzy and damaged hair as a result of various chemical treatments and harmful effects of styling.

Dabur Amla Hair Cream has been developed to address these common hair problems and provide a viable solution. The cream is perfect for regular use before styling your hair as desired and makes hair smooth, shiny and healthy. Dabur’s Amla Hair Cream is available in five variants to suit customer’s varying nourishing and styling needs. The variants include Intensive Repair Therapy, Hair Fall Therapy, Intensive Moisturising, Volumising Treatment and Anti-Dandruff.

Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1.3 billion within only ten years of its existence.