Expo Stars - Trade Show Performance Agency- Expands to UAE

After experiencing growth and success around the globe, Expo Stars is proud to announce the opening of a new local office in Dubai, UAE. Expo Stars is a global trade show performance agency that offers exhibitors a proven system to generate qualified sales leads and increase their tradeshow ROI. The new office will allow the team to improve upon their existing service offering in the Middle East and Asia.

Expo Stars’ sole focus is to help exhibitors achieve more from their tradeshow presence through the provision of Live Educational Seminars, Premium Promotion Staff, Exhibition Sales Training and the unique Tradeshow Profits Programme™. Last year, the range of Expo Stars’ services were used at over 300 tradeshows in 90 different cities, across 35 countries.

Speaking about this new chapter in the agency’s growth, Managing Director, Lee Ali said: “Expo Stars has always had a steady stream of projects in the Middle East. I feel that we will be able to serve this area better than ever with a local presence. We offer something unique to the market place and offer an alternative for organisations who are not achieving the results they want at tradeshows. With Expo 2020 coming soon, and the extra exposure it has given the Exhibition industry in the UAE, we feel that we can add great value in ensuring that Exhibitors are able to achieve ROI from their tradeshow investment(s).”

Expo Stars will kick off its venture in the UAE with the launch of a series of regular live seminars focused on effective Face to Face Marketing and visitor engagement. Aimed at helping Marketing and Sales Director’s realise the full potential of exhibiting at Tradeshows, the seminars will include keynote presentations from industry experts and psychologists. The first seminar in the series, titled “Face to Face: The Art Of Engagement” is scheduled for 6th September at the World Trade Club.

Some recent research has found that 65% of exhibitors do not have a proactive engagement strategy and even more do not fully know the results of their investment. Expo Stars can assist organisations before and after their exhibition event to ensure this is not the case through its unique set of exhibitor services.