Chloé Fall-Winter 2015 Campaign

The Fall-Winter 2015 campaign is a celebration of life-long friendships, a part of Chloé’s history ever since Gaby Aghion borrowed her friend’s name to launch the Maison in 1952.
 
The Story
Through the tree-lined allées of the iconic Luxembourg gardens in Paris, Chloé girls walk in the crisp autumn air and the classical beauty of French architecture and nature’s quiet romance.
Echoing the artistic and intellectual spirit of the Bloomsbury group, the pair share stories as they walk arm in arm, together close friends but with an independent attitude.
 
Sharing a knowing gaze of friendship, they step forward in confident strides, draped in floral crêpe and silk velvet or the boyish touch of slim tailoring.
Reflecting the gilded finery of the garden’s gates, golden hardware glints off the tasseled suede ‘Hudson’ bag and the ‘Hayley’ hobo’s smooth, layered finish.
 
“This season I wanted the Chloé girl to play between a bolder, boyish sensuality and the sweet, femininity that defined the eclectic sisterhood of the Bloomsbury girls. 
For me, Anja and Julia define the modern spirit of Chloé girls who even 10 years on are as stunningly fresh and youthful as their first campaign together,” said Clare Waight Keller, Chloé Creative Director.

The Cinematography
The feeling of Chloé’s iconic flou is captured in the innate sense of movement within Inez Van Lamsweerde & Vinoodh Matadin’s latest photographic series for the Maison.
Returning to Paris, each image is instilled with the winter elegance of the traditional French garden 
and the unspoken intimacy and friendship between the two Chloé girls – their lightness grounded by noble, decorative fabrics.
 
The Girls
Reprising a truly signature Chloé casting, Anja Rubik and Julia Stegner return for the Fall-Winter 2015 campaign – their last appearance together for the Maison nearly a decade ago.
Anja Rubik – her strong, fresh modern features embody the confident, individual Chloé spirit, reflecting the boyish touch of the season.
Julia Stegner personifies the delicate, feminine grace that captures the softer spirit of Chloé and the collection’s iconic fluid silhouettes.

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