Get ready to ignite with updated Reebok ZPump Fusion Franchise

New models cover all types of activity from the studio to the gym
#GetPumped

Dubai, UAE: July 23, 2015: After the revolutionary step forward in 2015 with the launch of the ZPump Fusion - a running shoe that uniquely conforms to any foot, Reebok the global pioneer in fitness innovation, is taking another step forward by launching an expanded ZPump Fusion Franchise to include an upgraded
ZPump Running shoe and new models for Training, Cardio and Kids.

The ZPump Fusion arrived as one of the first running shoes in history to offer a fully customizable locked-in fit through a unique air-filled cage. Combined with a Fusion Sleeve and ZRated outsole, the Reebok ZPump Fusion is the ultimate custom fit running shoe that you can feel the difference immediately. The newly
launched models build on its popularity.

The Pump technology provides the same overarching functional benefit no matter the activity. Whether athletes are running, training, completing a WOD at CrossFit, or participating in a Studio workout class, The Pump technology delivers the same useful advantage to all consumers, enabling them to lock in physically, so they can attack any workout.

Introducing the Reebok ZPump Fusion Franchise
Designed for the fitness enthusiast, the TrainingZPump is built with a new breathable Mesh Upper that is stronger and more flexible, while the original ZRated outsole provides grip and stability.

A mid-foot stabilizer in the form of a Lock N Load Training Strap enhances the Pump Technology to doubly ensure the foot is firmly locked in place during any type of workout. 

The Cardio ZPump
The Cardio ZPump builds on the original ZPump with the addition of Trifoam cushioning designed to absorb impact and provide much needed rebound. A specialized turnzone has been added so that cardio buffs can easily turn feet a full 360 degrees while getting their sweat on. 

ZPump Running
The flagship ZPump Running trainer has been upgraded slightly with a new lightweight and breathable Compression Sleeve that helps fuse The Pump technology to any runner’s foot. The same ZRated Outsole provides the ultimate levels of control so that runners can tackle any type of surface with comfort and security.

The ZPump Story
Most traditional sneakers are made up of over 40 different components.
The ZPump Fusion models avoid those rigid and unnecessary parts and are made up of just three components:

1. The Pump technology - air-filled cage pumps up and molds to any athlete’s foot for a locked-in custom fit
2. Fusion Sleeve - lightweight, seamless compression sleeve fuses The Pump technology to any athlete’s foot
3. ZRated Outsole – Inspired by high-performance ZRated tires for ultimate control in and out of turns

The Pump technology’s fully customizable proprietary air-filled cage surrounds and moulds to any foot.

Consumers can pump the shoe until it inflates and locks in to the individual shape of their foot. The directions are simple and easy to understand….Slip on….PUMP

Launched 25 years ago, The Pump technology is a unique and ground-breaking innovation in footwear that continues to shift the landscape of fitness categories to this day. From its introduction in 1989, The Pump technology firmly established Reebok as a leader in cutting-edge footwear technology.

The Pump technology changed athletic footwear forever and in 2015 Reebok continues to evolve it to answer the needs of athletes around the world. Born out of an entrepreneurial vision, Reebok took a daring approach to design, fuelled by the desire to give athletes something unique, thus The Pump technology was born.

The ZPump Fusion Franchise will be available in all Reebok Stores & Select Retailers across the GCC, from August 2015