du celebrates Zayed Humanitarian Day and receives an award for adding a successful new social dimension this Ramadan

Telecom operator gives back to the UAE through channelising all its efforts and resources in social initiatives this Ramadan instead of corporate advertising, supported by strong commercial offerings

Dubai, UAE, 7 July 2015: In an aim to increase its contribution to the UAE community, du has brought a different dimension to its existing Sustainability strategy this Ramadan. Instead of purely focusing on a corporate advertising campaign, the telecommunications provider is adding life to life by diversifying its social impact efforts, with a greater focus on volunteerism, social responsibility and bringing added value to customers. This is supported with a slew of commercial offers to benefit all segments of customers.

Under its Mawaed Al Rahman initiative, over 1200 volunteers from different nationalities have joined hands with du staff to pack and distribute 20,000 boxes of essential food items throughout Dubai and the Northern Emirates. du is also striving to add value to customers’ lives by providing free downloads of four episodes on the interactive Sira application, that is developed specifically to educate children about the life of Prophet Muhammad (peace be upon him). du also announced knowledge empowerment in the UAE by continuing  scholarship to 20 Emirati students at the AUD (American University in Dubai) and also announced a tie-up with Aster DM healthcare for AED 5,000,000 giveaway and free health checks for all during Ramadan – accessible on www.du.ae/wellnesshub  
In addition to all these initiatives, du has introduced several commercial offers such as the double roaming data that enables individual customers (both prepaid and postpaid) to purchase a one-week data roaming bundle for AED200 and receive 2GB for the price of 1GB, discounted national and international calling offers, and enhanced home service offerings – be it viewing the award winning Islamic channel DIHQA (Dubai International Holy Quran Award) and favourite entertainment programming from the largest Arab Broadcast Networks.

“We are proud to be recognised by HH Sheikh Mansoor bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Presidential Affairs for our social efforts this Ramadan and would like to congratulate the UAE on the occasion of Zayed Humanitarian Day. During the Holy Month of Ramadan, we are diversifying our sustainability strategies in innovative ways by extending our humanitarian efforts to a wider segment of the community. Our Mawaed Al Rahman initiative, for instance, provides a platform for our Emirati Plan customers to directly contribute to the society, as 5% of the monthly fee goes into the UAE’s social development. Our innovative and customer-centric business model helps us multiply our benefits, thus adding more life to life,” said Fahad Al Hassawi, Chief Commercial Officer, du. “As a responsible business, we hope to inspire others to give more back to the community in a meaningful way through social  and commercial initiatives.”