Comfort and OMO activate their Ramadan clothes donation campaign across UAE - continuing to increase the scale of activity and success year on year

Dubai - June 14, 2015 - For the sixth year in a row in the UAE, Comfort and OMO are rolling out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent.

”Share A Touch Of Love this Ramadan” with OMO and Comfort is a clothes donation campaign across UAE that encourages the people of the region to donate clothes to those less fortunate during the Holy Month of Ramadan. Last year the campaign was an incredible success, through the support and enthusiasm of the people of the UAE, a Guinness World Record was achieved for the largest collection of clothes with over 146,000 items for donations.

• Waqas Javed, Marketing Director Foods, Refreshments & Home Care – Unilever Gulf.

“Since its launch, The Red Crescent works to promote the spirit of unity and compassion among community members, and thanks to the support of OMO and Comfort, for the sixth year in a row, we are collaborating together to assist those families who are in need during the Holy month of Ramadan. This year, we look forward to an increased number of donations and we encourage the public to participate in this charitable drive,” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.

OMO and Comfort donation booths are being installed in the below five malls in collaboration with Emirates Red Crescent who will distribute the apparel collected to the less fortunate in the region.