Fitness First debuts as exclusive fitness and wellness partner of Dubai Sports World

To manage and operate remodelled gym and fitness area at the fifth edition of the UAE’s largest indoor summer sports arena

Dubai – UAE, June 10, 2015: Bringing together two of the biggest and established advocates and exponents of healthy living through sports-inspired fitness, a partnership between Fitness First Middle East, the world's number one health and fitness club chain and Dubai Sports World, the UAE’s largest indoor summer sports venue was announced today. 

The maiden association of Fitness First, a franchise owned and operated under license by the Landmark Group in the MENA region, with the UAE’s leading summer sports venue, running from June 21st until Aug 29th, will see the leading fitness solutions provider, managing and operating the completely remodelled gymnasium and fitness area – a core component of the 22,000m², fully air-conditioned venue. The completely free-to-enter gym will also boast a dedicated, purpose-built fitness studio and a cycling studio.

Fitness First will also run a series of activities including a daily schedule of mixed and ladies-only Group Exercise (GX) classes – Pilates, Yoga, BodyBalance™, RPM™, Zumba™, Body Pump™ and The Ultimate Fitness Firster (T.U.F.F) – across the 10-week event duration. In addition, DSW visitors can avail of the Freestyle Group Training (FGT) Sessions for free or book Personal Training Sessions with Fitness First’s internationally certified fitness instructors and trainers. 

Post-Ramadan, Fitness First will run a weekly kids-only Zumba™ class and bi-weekly Belly Dancing classes apart from hosting three special events for large groups of up to 150 people - BodyCombat™ a fiercely energetic program inspired by mixed martial arts, Zumba™ Juniors for our young Zumba fans and a ladies-only Zumbathon, an hour and a half non-stop Zumba.

Fitness First will also host The Change Project - an eight week, transformational weight loss programme, which is based on educating, enabling and supporting participants in achieving their respective weight loss goals whilst concentrating on a change in lifestyle habits. It will feature a weekly Group Personal Training session, exclusive GX classes, and informative seminars focusing on weight loss techniques and maintaining weight after the programme. Available to existing Fitness First members for a reduced fee of AED 1800, The Change Project costs AED 2900 for non-members. The visitors can also book an appointment with the expert nutritionist and opt for meal delivery service through Nutrition by Fitness First

George Flooks, COO, Fitness First Middle East said, “Our goal is to bring fitness into people’s lives, motivate them to perform beyond their own expectations and go further in life with the right balance of training, healthy eating and inspiration. This partnership with Dubai Sports World has strategic importance for us, as it provides us with the ideal platform to reach out to a diverse audience within the general public – from sports enthusiasts to those who regularly exercise to those battling weight and health issues among others. With the world class fitness professionals and a timetable of highly exciting fitness classes, we are expecting our first participation to be highly successful and enjoyed by the community of Dubai.” 

Ahmed Al Khaja, Senior Vice President, DWTC said: “A core pillar of Dubai Sports World’s ongoing grassroots mission is to encourage people of all ages and abilities to stay active and healthy during summer. Our strategic partnership with Fitness First provides significant added value to our loyal visitors, who can celebrate our fifth anniversary by signing up for tailored fitness classes provided by the region’s undisputed leader in personal fitness and wellbeing. The Fitness First brand is synonymous for its specialist, industry-leading expertise and we look forward to hosting a diverse line-up of fitness classes to the UAE’s largest indoor summer sports venue.”

Organised in association with Dubai Sports Council, Dubai Sports World boasts an impressive roll call of leading local authorities and international lifestyle partners.