du collaborates with Dubai International Award for the Holy Quran to broadcast the 19th cycle activities for free for du TV customers

du continues its free broadcast partnership with DIHQA for the fourth year

Dubai, UAE, 10 June 2015: As the official sponsor of the 19th annual Dubai International Holy Quran Award (DIHQA), du will once again broadcast the competition free of charge to viewers across the Middle East and North African region. For the first time, viewers will have the opportunity to watch the Awards on du View, giving them the flexibility of watching the ceremony from a mobile or tablet, as well as their TV.

The DIHQA, sponsored by the Dubai government, is an annual award given to those who successfully memorise and recite the Holy Quran. The Award was established to encourage the Muslim youth to spread the Quranic values of peace and love by inspiring them to read and understand the Holy Quran.

du TV subscribers can watch the Dubai International Holy Quran Award channel for free on du’s dedicated channels 10 & 653 or on the move on du View. du View is a free application for du TV subscribers which they can download from Apple App, Google Play, Xbox One Market Place or Samsung Smart Hub. Coverage will be live and continuously aired, starting from the first day of Ramadan and continuing until the last day of Eid. The live broadcast will be available on the following satellite frequencies; Nilesat TP (12360V) and Arabsat Badr4 (12111H).

“On the occasion of the 19th Dubai International Holy Quran Awards, we would like to congratulate His Highness Sheikh Mohammed bin Rashid Al Maktoum and the organising committee for once again emphasising the unique values of Islam and Ramadan,” said Hala Badri, Executive Vice President, Brand and Communications, du. “As an Emirati business, we are dedicated to creating a sustainable UAE by upholding its cultural and religious heritage for the future generations. It is an honour to uphold our nation’s legacy by broadcasting this intrinsic ceremony to our customers, free of charge.”

“Ever since the Award was initiated in 1418 in the Hijri calendar, it has become an essential component of the UAE’s Ramadan observances, and has developed the talent of hundreds of Quran reciters,” said Ahmed Al Zahid, Member of the organising committee and Head of Media, DIHQA. “We commend du for the unwavering dedication and commitment they have shown to preserving the culture, heritage and religion of the UAE by supporting the Dubai International Holy Quran Award competition for fourth years.”