6 May 2026
At Benefit Cosmetics , we don't follow brow trends-we create them. As the world's #1 brow brand , we've spent decades perfecting every arch, every stroke, every finish. Meet Dream Sheen Brow Glaze , our latest innovation designed to give brows a luminous, polished sheen with effortless hold. Thin...
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5 May 2026
Beauty brand Kosas unveils its latest launch: Lip Pulse Glassy Lip Plumper , a high-impact clean lip plumpe...
30 Apr 2026
Semi-liquid formula that settles into a silky, airbrushed matte with buildable coverage Infused with seed o...
29 Apr 2026
Benefit Cosmetics teams up with VOX Cinemas, Mall of the Emirates to bring the ultimate Ladies Night experi...
29 Apr 2026
With the arrival of summer comes a new era of fragrance, where vibrant notes of adventure unfold into a hea...
21 Apr 2026
Before the algorithms, before the tutorials... there were icons. You had Hannah Montana in the 2000s - we h...
21 Apr 2026
Double-ended primer and tubing mascara for nourished, lifted, high-impact lashes Tubing technology for weig...
15 Apr 2026
At Benefit Cosmetics , pores are our thing. From primers to skincare, we've built our expertise around one ...
7 Apr 2026
Brows that stay flawless all day and eyes that catch the light with every blink SHEGLAM is expanding its be...
3 Apr 2026
Spotted on your feed and saved for later - Baneen’s radiant glam from our Ramadan Beauty Series is th...
26 Mar 2026
Two new cheek obsessions. Five shades each. Endless moods. At Benefit Cosmetics, we believe blush is never ...
23 Mar 2026
A new hair styling essential is about to land. SHEGLAM is launching the SHEGLAM HAIR One Touch Airflow Styl...
12 Mar 2026
March 12, 2026 - Ramadan is the month where everything becomes more intentional. What you eat. How you spen...
26 Feb 2026
The SHEGLAM Ramadan Gift Box features fan-favorite SHEGLAM essentials curated for Ramdan gifting and Suhoor...
19 Feb 2026
This Ramadan, beauty meets storytelling. At Benefit Cosmetics, we're celebrating the spirit of togetherness...
10 Feb 2026
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana ...
3 Feb 2026
This Valentine's Day, love is in the little things-fluttery lashes, sculpted brows, sun-kissed cheeks, and ...
2 Feb 2026
A female founded niche fragrance brand where memory takes form through scent Dubai, UAE, January 2026 - In ...
2 Feb 2026
SHEGLAM heads into the new year with the launch of two new complexion heroes designed to sync with real ski...
28 Jan 2026
Soft, flushed, glowing, and effortlessly romantic - Soft Girl Makeup has been making waves on social media ...
23 Jan 2026
It’s cold, so people stop wearing SPF. That’s usually when pigmentation starts creeping back. A...
22 Jan 2026
Beauty lovers are taking a nostalgic scroll down memory lane - and we’re here for it! The viral &ldqu...
20 Jan 2026
January 14, 2025 - SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm , a modern hybr...
19 Jan 2026
Dubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a histori...
7 Jan 2026
At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one m...