26 Jun 2026
Nourishing lash primer that conditions and preps for softer, fuller, more mascara-ready lashes Wears beautifully on its own or layers under any mascara for added length and volume Gentle, water-removable formula that lifts away as easily as it goes on Bigger, better lashes start at the root, and ...
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25 Jun 2026
The summer bridal beauty trends everyone will be saying "i do" to. Wedding season has officially arrived, a...
19 Jun 2026
A crystal-infused makeup collection designed to turn your beauty routine into a small self-manifestation ri...
11 Jun 2026
Beauty spring cleaning starts with Benetint! Marie Kondo changed the way we think about clutter. The Japane...
4 Jun 2026
Spring beauty is all about looking fresh, effortless, and radiant, the kind of beauty that feels polished w...
25 May 2026
A full-coverage, colour-correcting concealer that covers what you want while caring for the skin underneath...
12 May 2026
Following the overwhelming success of its first Rick and Morty collaboration, SHEGLAM launches a new limite...
11 May 2026
The Devil Wears Prada 2 has finally hit theatres, bringing us straight back to the world of Runway, impossi...
6 May 2026
At Benefit Cosmetics , we don't follow brow trends-we create them. As the world's #1 brow brand , we've spe...
5 May 2026
Beauty brand Kosas unveils its latest launch: Lip Pulse Glassy Lip Plumper , a high-impact clean lip plumpe...
30 Apr 2026
Semi-liquid formula that settles into a silky, airbrushed matte with buildable coverage Infused with seed o...
29 Apr 2026
Benefit Cosmetics teams up with VOX Cinemas, Mall of the Emirates to bring the ultimate Ladies Night experi...
29 Apr 2026
With the arrival of summer comes a new era of fragrance, where vibrant notes of adventure unfold into a hea...
21 Apr 2026
Before the algorithms, before the tutorials... there were icons. You had Hannah Montana in the 2000s - we h...
21 Apr 2026
Double-ended primer and tubing mascara for nourished, lifted, high-impact lashes Tubing technology for weig...
15 Apr 2026
At Benefit Cosmetics , pores are our thing. From primers to skincare, we've built our expertise around one ...
7 Apr 2026
Brows that stay flawless all day and eyes that catch the light with every blink SHEGLAM is expanding its be...
3 Apr 2026
Spotted on your feed and saved for later - Baneen’s radiant glam from our Ramadan Beauty Series is th...
26 Mar 2026
Two new cheek obsessions. Five shades each. Endless moods. At Benefit Cosmetics, we believe blush is never ...
23 Mar 2026
A new hair styling essential is about to land. SHEGLAM is launching the SHEGLAM HAIR One Touch Airflow Styl...
12 Mar 2026
March 12, 2026 - Ramadan is the month where everything becomes more intentional. What you eat. How you spen...
26 Feb 2026
The SHEGLAM Ramadan Gift Box features fan-favorite SHEGLAM essentials curated for Ramdan gifting and Suhoor...
19 Feb 2026
This Ramadan, beauty meets storytelling. At Benefit Cosmetics, we're celebrating the spirit of togetherness...
10 Feb 2026
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana ...
3 Feb 2026
This Valentine's Day, love is in the little things-fluttery lashes, sculpted brows, sun-kissed cheeks, and ...
