Online business listings are important for your business according to 2GIS

According to a study by JP Morgan, 81% of consumers research online before visiting store. It is a fact, that online research plays a bigger role throughout the major purchase process and buying motives.

Gone are the days when consumers used printed yellow pages to find a local business, with the digital buzz increasing consumers are going online for information before they make a purchase. They look at ratings and reviews, testimonials, and get influenced by their peers on social network before they buy!

Fact: Just like the sign on your office, the huge billboards on your street, or the printed yellow pages. Online business directory are gaining popularity to find a business!

Your business listing is the key to being found online & being found online is the key to offline revenue. Consumers search for a variety of local information.

According to a study conducted by 2GIS people are searching online for business hours, local store addresses, availability of products, and directions to a local store.

User habits on smartphone while finding a business:

-          54% Business hours

-          53% Directions to local store

-          50% Local store address

User habits on tablets while finding a business:

-          45% Availability of product

-          42% Business hours

-          38% Local store address

It’s very important to have a strong connection between the online and offline world. Every missing phone number, incorrect address, and misspelling is costing your business serious losses. Missing bridge between customers and search engine can seriously get confusing.

Important pointers to consider for being successful on business listings:

·         Keep your information updated on business directories, listings in maps, and apps.

·         Keep your company information detailed and up to date

·         Maximize your categories… this is the key!

·         Add a company logo, images/link of your location, highlight your services, and engage users with you biography

·         Make your online presence stand out with great content

If you are a local business, with 2GIS – Smart City Map you can manage easily your listing and be found by your audience.