Digital Media Marketing for bottom line impact

Dubai based agency offers affordable social media and digital tools for SMEs

Dubai, March 1, 2015: Xite Live, UAE’s first B2B commercial event management company, launched its’ digital division last week opening doors for small and medium sized businesses across the region to the abundance of digital media tools that can profoundly augment their existing revenue model.

The company’s core competency lies in analyzing how a business works before building a digital marketing strategy that is highly sales centric. Social media optimization is key which focuses on integrating a mix of popular platforms like Facebook, Twitter, Google Plus, Instagram, Linkedin and others like Pinterest, Vimeo, Buzzfeed, etc that are more niche. Each platform has a unique offering that can’t be standardized. One sock doesn’t fit all, a fundamental principle that is usually ignored leading to discouraging results. In addition, each tool compliments the other and hence special attention needs to be paid to the products used depending on the marketing goal. Google adsense, search engine optimization, EDM campaigns, web and mobile applications, etc., offer boundless opportunities but must synergize with a planned objective.

Speaking at the company’s launch, Rahul Mana, Managing Partner of Xite Live, said “At Xite Live we look at the entire user experience and follow the audience journey rather than focus on engagement on a few platforms. We ask questions on what happens to a customer once he clicks on an ad or visits a company page and find solutions to ensure that the efforts put in to reach customers through various digital media lead to action, conversion and finally advocacy.”

Xite Live’s services portfolio has been fine-tuned for SMEs that do not have million dollar extensive campaigns running throughout the year. Packages begin as low as $1000 per month and are comprehensive with world class content writing, graphic design and technical support and services.

“The challenge of working with companies that have a restrictive marketing budget excites us. They bank heavily on every dollar spent and that’s the beauty of digital media of course, being able to monitor ROI with such accuracy and detail – it’s every marketers dream.”