ADIB receives Sheikh Khalifa Excellence Award in its Gold Category

The only financial institution to be awarded this year with the Gold Category

Abu Dhabi, 1 December 2014: Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic financial services group, has been awarded the Gold Category of the prestigious Sheikh Khalifa Excellence Award for its achievements for the past year, during a ceremony held at the Emirates Palace Auditorium on 23 November. This is the second time that ADIB has received the award.

The award, presented under the patronage of His Highness General Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces, was launched by the Abu Dhabi Chamber of Commerce & Industry (ADCCI) in 1999. The award is designed to recognise achievements of organisations in different sectors that demonstrate the attainment of world-class standards in their procedures and operations.

“We have had an exceptional year, and this recognition means a lot to us. It confirms the continuing contribution we are making to the development of Abu Dhabi’s economy and demonstrates that we are on the right track of continuously offering our clients the best products and services available in the market,” said Tirad Al Mahmoud, ADIB CEO. “The Sheikh Khalifa Excellence Award is the highest local award we can strive for, and of course all of our staff are very proud to have received it.” He added.

“The primary role of this award is to recognize the most successful companies in the UAE and to honor them for the role they have played in setting new service excellence parameters for others to emulate,” concluded Tirad.

During the past year, ADIB has also been recognised by many prestigious international organizations, including Best Islamic Bank in the UAE by Global Finance Magazine and Best Islamic Bank in the Middle East by The Banker Magazine.

Over the last three years, ADIB has expanded its network to 85 branches and conformed all its products and services to world-class standards. ADIB recently introduced innovative ways of facilitated banking services, such as new mobile and online services, the unveiling of a new branch concept, and improved transaction processes.

ADIB also invests heavily in staff training programs. This not only supports the skills of its people and the quality of the services it provides, but also reflects its commitment to ensure that its services are properly and ethically structured and delivered.  This is reinforced by its financial education programme “smartmoney”, as well as specific services such as a debt relief product and job loss protection scheme which avoid penalizing customers at times of personal difficulty.