The World's Most Expensive Tongue Shares His Coffee Tasting Secrets at Exclusive Master Class

Costa Coffee’s Master of Coffee Gennaro Pelliccia demonstrates the true value of his AED 60 million tongue

Dubai, 7th October 2014 - The man with the world’s most expensive tongue*, Gennaro Pelliccia – Costa’s Master of Coffee has given an exclusive master class to competition winners and the UAE’s coffee lovers and aficionados in the prestigious Burj Al Arab Hotel, where he showcased the tasting skills and coffee making expertise that make him the sole man responsible for the unique flavour of Costa coffee around the world.

A 23 year veteran of Costa Coffee, the former barista turned Master of Coffee, Gennaro’s master class covered a broad range of subjects within Costa’s realm of coffee expertise, from how to taste and distinguish high quality coffee, what constitutes the perfect cup as well as how Costa’s Mocha Italia blend, which only uses 1% of the best beans from around the world, finds its way from the farms in South America and Africa to over a 100 stores in the UAE. 

Gennaro, visiting the UAE for the first time, said: “I would like to thank Costa Coffee UAE for bringing me out to this magnificent country to share my expertise and lifelong passion for Costa coffee with the UAE’s biggest coffee fans and aficionados. It’s been a huge pleasure for me to share my knowledge with the UAE as well as meet so many Costa Coffee fans.”

Speaking about Costa’s fifteen year history in the UAE, Eric Hughes, General Manager, Costa Coffee UAE, said: “We are hugely proud to introduce Gennaro to the UAE, to celebrate and thank our customers who have enjoyed coffee tasted and approved by Gennaro’s invaluable tongue for 15 years.”

During his visit to the UAE, Gennaro will also give a masterclass to customers at Costa Coffee’s Dnata outlet on 8th October as well as meet and give some further insider tips to Costa’s leading UAE baristas at Costa in Emirates’ headquarters.
*once insured for GBP 10million