Lucky child from UAE walks players of the Grand Final match onto the pitch at The FIFA World Cup 2014 in Brazil

McDonald’s Player Escort Program grants Mohamed Saad the opportunity to live his childhood dream. 

UAE, Dubai, 17 July 2014 – Mohamed Saad of the UAE was selected to be take part in the Grand Final of the FIFA World Cup 2014 in Brazil after winning his place in the McDonald’s Player Escort Program. The excited Mohamed Saad said he was “really excited to be able to go to Brazil for the FIFA World Cup as part of the McDonald’s Player Escort program and attend the Live Final Game which is like a dream come true. I want to thank McDonald’s for this opportunity”.

Mr. Rafic Fakih, Managing Director and Partner of McDonald’s UAE said: “It's a magical moment for the children when they finally see the players come into the tunnel and take hold of the hands of their heroes. They are literally living their dreams! It's an unparalleled moment for any sports fan and their parents are nearly as emotional as they are when they walk onto the pitch”.

The McDonald's Player Escort Programme is part of McDonald's UAE ongoing commitment to children, connecting them with the worlds most watched and played sport.  

The McDonald’s UAE Player Escort Program was officially announced on the 18th of February 2014 at a press conference held at the UAE Football Association. The winners were selected by a panel of judges consisting of representatives of McDonald’s UAE and the UAE Football Association. 

As the official partner and restaurant of the 2014 FIFA World Cup TM, McDonald’s brought all the thrill and excitement of football to millions of customers around the world. For more information on McDonald’s regional activities for the 2014 FIFA World Cup TM, please visit McDonald’sArabia.com.