#Trulylove Social Media Campaign Will Raise Funds for Children with Special Needs During Ramadan

• Zurich and RAKBANK team up to raise funds for Manzil Center for Children with Special Needs

Dubai, United Arab Emirates, July 2, 2014: Global insurer Zurich International Life has partnered with RAKBANK to launch a new social campaign during Ramadan that will raise funds for Manzil Center for Children with Special Needs. The campaign (#Trulylove) will also give people the chance to win weekly prizes and be part of a future advertising campaign. For every #Trulylove post, Zurich and RAKBANK will donate 5Dhs to Manzil to support special needs education.

The campaign will invite people to post a photo of something they truly love together with a caption on the website trulylove.zurich.co.ae. The entries can also be posted on Facebook, Twitter and Instagram and shared with friends and family with the hashtag #Trulylove.

Dr Ayesha Saeed Husaini, founder of Manzil Center, commented:  “The summer is often a difficult time to raise the funds required to maintain the upkeep of the Manzil Center and support the students. So we’re delighted to that our long term partner Zurich has devised this new social media campaign that will support our center while also reminding people of what matters most to them.”

#Trulylove will run for four weeks starting from July 1 to coincide with Ramadan. On a weekly basis, entries that generate the most ‘likes’ or ‘shares’ will win prizes and get the chance to become the star of a future Zurich advertising campaign.

Yusuf Jehangir, Chief Marketing Officer of Zurich International Life, said: “We are really excited about this online campaign that allows us to support a great cause like Manzil in such an engaging way. It’s a great example of a win-win scenario, where we can give back during the month of Ramadan and people get the chance to win prizes and be part of an advertising campaign.”

Banali Malhotra, RAKBANK Head of Marketing, said: “We are pleased to partner with Zurich to contribute towards a worthy cause, in line with our corporate social responsibility commitments. RAKBANK has one of the largest communities in social media among banks in the UAE and we are happy to use that for social good, where our followers can support and enjoy participating in this campaign.”

To learn more about the #Trulylove campaign go to trulylove.zurich.co.ae.