Brightcove Gallery Helps Middle East Marketers Create Immersive Online Video Experiences

Time spent watching online video equals time spent watching TV across the Middle East according to Frost & Sullivan

Nucleus Research reveals 100% increase in time spent on website for a major technology vendor through video portal approach

The launch of Brightcove Gallery enables marketers to create their own video channel, showcase products, build event microsites, engage customers with video support centers, and support social sharing and conversion

A range of templates, layouts, color combinations, SEO best practices available for ease of use

Dubai, June 04, 2014 – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, introduced Brightcove Gallery, a new product that enables marketers to easily create immersive video portal experiences. 

Changing Middle East consumer preferences, along with a surge in online users following the Arab Spring, has resulted in a need for regional marketers to review their traditional approach and pursue a more aggressive online video strategy. 

According to analyst firm Frost & Sullivan: in Gulf Cooperation Council countries, more than half of the population has access to the Internet and evidence suggests that consumers increasingly watch content on video-capable, Internet-connected devices; time spent watching online video equals time spent watching TV across the Middle East.

Brightcove Gallery supports these changing dynamics by enabling marketers to create engaging video portal experiences with best practices for SEO, responsive design, social sharing and conversion all in a single solution that can be implemented and updated in just minutes. 

“Video is a primary tool in online marketing strategies to engage customers, build brand awareness and drive conversions,” said Steve Rotter, vice president of marketing at Brightcove. “As marketers bring more and more video content online, they need solutions to be able to publish and distribute their video libraries and ensure they can reach audiences on any device. With Gallery, the possibilities are endless and we’re excited to help marketers deliver engaging, impactul video portal experiences of all kinds.” 

Nucleus Research, a global provider of investigative, case-based technology research recently completed a benefits study on behalf of Brightcove which concluded that a major technology vendor was able to increase the amount of time users spend on its website by almost 100%, as well as increase the number of product demo requests, through a video portal approach. 

“In our recent analysis of Brightcove customers, Nucleus found that customers were able to increase their engagement with Web site visitors, in some instances as much as doubling their time on the Web site,” said Joseph Rojas, research analyst at Nucleus Research. “We also saw that customers were able to more effectively manage their brand by quickly deploying custom video content encoded for virtually any device." 

Part of the Brightcove Video Marketing Suite, Gallery enables marketers to create their own video channel, launch product showcases, build event microsites, or engage customers with a video support center by taking advantage of a range of templates, layouts and color combinations to create a tailored portal experience. 

Brightcove’s customers in the Middle East region include leading names such as Al Jazeera, My Dubai My City, Abu Dhabi Media and CNBC Africa. 

Brightcove Gallery is available now. For more information, visit www.brightcove.com. 

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, offers a family of products that revolutionize the way organizations deliver video experiences. The company’s products include Video Cloud, the market-leading online video platform, Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider and Once, a cloud-based ad insertion and video stitching service. Brightcove has more than 6,100 customers in over 70 countries that rely on Brightcove cloud content services to build and operate video experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.