BMW 7 Series and BMW 6 Series Gran Coupé continues to garner interest in Kuwait

BMW lovers experience the power of BMW in an exclusive drive event

25 May 2014, Kuwait – BMW Group’s flagship 7 Series model continues to dominate the luxury sedan segment along with the BMW 6 Series Gran Coupé, according to Al Alghanim & Sons Automotive. Organized by the BMW Group importer in Kuwait, and lead by BMW instructors, an exclusive drive event took place in SIRBB Circuit in Kuwait on May 17th & 18th highlight the power and attitude of both models. The sheer driving experience revealed the true BMW 7 Series luxury that lie in its blend of superiority, elegance, innovation and engineering. The BMW 6 Series Gran Coupé also showed the synergy between the aesthetics and dynamics typical of a BMW Coupé and functional versatility of a four-door sedan. The result was a unique drive with a distinctive character, but unmistakably a BMW.

Commenting on the success of both models in Kuwait, Mr. Yousef Al Qatami, General Manager of Ali Alghanim & Sons Automotive said: “The BMW 7 Series and 6 Series Gran Coupé are models that continue to perform exceptionally well in their respective segments. The BMW 7 Series offers luxury, elegance and innovation, maintaining its strong position as a leader premium automotive segment. Meanwhile, the BMW 6 Series Gran Coupé continues to be successful due to its unique combination of elegance and sporty design, driving performance, exclusive interior ambience, travel comfort and practicality. Ali Alghanim & Sons Automotive is committed to delivering high-end products and services to Kuwaiti customers.”

A byword for luxury, elegance and innovation, the latest BMW 7 Series model has strengthened its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment in the Middle East. 

Its distinctive design modifications mean that it is bigger, more luxurious, more comfortable and dynamic than its predecessors. Its features are especially prominent from the front with new Adaptive LED headlights with hallmark BMW double corona rings and a smart accent strip, which enhance visibility and give the vehicle a distinctive appearance both day and night.  

Since its launch in 2012, the BMW 6 Series Gran Coupé channels athletic elegance, powerful engines and sophisticated chassis technology to make it a handsome addition to the 6 Series range. Front-end design points to a BMW 6 Series identity with individual character embodied by model-specific electroplated bars between the air intake and fog lamps; twin round headlights with three-dimensional light rings; optional adaptive LED headlights; a distinctive silhouette with flowing Coupé-style roof line and an elegant take on the Hofmeister kink.

Both the BMW 7 Series and 6 Series Gran Coupé come equipped with a range of BMW Connected Drive features that give the driver and passenger’s information and services to help make their driving experience safer and more comfortable.