Drift Innovation Unleashes new Ghost-S, integrating power and simplicity in Best-In-Class Action Camera

Drift Continues Innovation With Intuitive Design & Interface, Longest Battery Life On Market In Multi-Purpose Video Camera

UAE: 10th March 2014: – Drift Innovation (driftinnovation.com), a sports and lifestyle company specialising in creating camera technology and accessories that enable anyone to live life outside the box, has released its latest and most powerful action camera, the Ghost-S. Available in Stadium & Studio R stores in the UAE, the wearable action-packed camera boasts the longest battery life on the market and numerous industry-leading features while remaining the easiest to use. The Ghost-S is also available for order at driftinnovation.com.

The Drift Ghost-S comes out of the box with a 3.5 hour battery life, built-in two-inch LCD screen, waterproofing up to 9 feet (and up to 196 feet with additional case), ability to shoot 1080p@60fps, a 300-degree rotating lens, WiFi video streaming while recording, two-way remote control, mounts and more. Many of these features are sold as add-ons by most brands; the Ghost-S comes loaded with these enhancements.

“Powerful shouldn’t mean complicated. Drift continues our commitment to making POV cameras that are both easy-to-use and technologically advanced, with no sacrifice of features that professionals want but anyone can use. With the new Ghost-S, anyone can get out there and live life outside the box,” said Robin Parker, co-founder, Drift Innovation.

Increased 3.5h Battery Life & Improved Video Quality
Built and expanded on the foundation of the award-winning Drift HD Ghost, the Ghost-S boasts such stunning features as an industry-best 3.5-hour battery (@30fps) plus the ability to film spectacular quality video in 1080p@60fps and 720p@120fps.

Get the Shot and See It
A built-in two-inch LCD screen (made scratch resistant by Corning® Gorilla® Glass) lets users see what they’re filming or use it for instant playback. The Ghost-S also features a 300-degree rotating lens, allowing the ability to mount the camera at any angle to capture the perfect shot. The simple interface enables users to easily set preferred shooting mode: video, photo, photoburst or timelapse.

Improved Low Light Settings
The Ghost-S now offers scene mode and the ability to choose from normal, vivid or low light settings. Scene mode simplifies set-up relevant to the lighting conditions. In low light setting, the Ghost-S adjusts automatically to provide the best image quality possible.

Two Way Remote Control
Like its predecessor, the Ghost-S comes with Drift’s Two-Way Remote, placing intuitive control at the user’s fingertips by clearly communicating the camera’s function status with Drift’s colour system. The remote can also control multiple Drift cameras at once.

Technologically Advanced
Ideal for professionals and casual users alike, the Ghost-S is the most robust Drift camera to date with a leading-edge processor, Sony CMOS sensor and 7-element aspherical lens technology, making the Ghost-S capable of 1080p at 60fps and 12mp stills. Whether strapped to a helmet while snowboarding or shooting a documentary, the result is extraordinarily smooth, rich video in any condition. More additions to the Ghost-S include “Clone Mode,” where multiple Drift cameras can record simultaneously, and “Car DVR mode” for in-car and on-bike video security.

Combined with the free iOS and Android Drift app, Ghost-S users have ultimate control and customisation.

The Drift Ghost-S will be available at Stadium, Studio R, Billabong, Quiksilver & Plug-Ins stores from the beginning of April and retails at: AED 1695