IGCF 2014 Set to Raise Curtains on February 22

Sharjah-UAE: February 20, 2014 – His Excellency Sheikh Sultan bin Ahmed Al Qassimi, Chairman of Sharjah Media Centre, reviewed the latest preparations ahead of the International Government Communication Forum 2014 (IGCF 2014) that is set to raise curtains on this upcoming Sunday, February 22 under the theme ‘Different Roles.. Mutual Interest’.

His Excellency Al Qassimi toured Expo Centre Sharjah to review the logistical and technical arrangements. He also met with the Protocol Committee to ensure an appropriate reception to the forum’s VIP guests. HE additionally reviewed the advertising and marketing collaterals and toured the designated facilities allocated to local and international media covering the activities of the forum.

Speaking on the evening of the first International Government Communication Forum, His Excellency Sheikh Sultan bin Ahmed Al Qassimi said: “The IGCF has transformed into a global event that attracts leaders and communication experts from various regional and international governments, the private sector and media organisations. Sharjah Media Centre has worked tirelessly to ensure we host an event of high calibre that is a worthy successor to the previous editions of the regional government communication forums and receives a similar response."

The Forum’s Organising Committee has divided their working force into a number of committees; The Operations Committee, which provides technical and logistical support for VIPs and guests while coordinating with the Protocol Committee responsible for receiving them and managing their hotel bookings. The Events Committee is responsible for gathering necessary information about participants and handles all advertising and promotional collaterals; the Media Committee is responsible for all media-related matters.

The first regional Government Communication Forum was organised by Sharjah Media Centre in 2012. The forum discussed relevant communication challenges that were triggered by the socio-political occurrences in the Arab world. IGCF 2014 is a first-of-its-kind event that articulates the SMC’s efforts to develop government communication mechanisms for the benefit of government institutions in the UAE and wider region.