GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
By Firas Sleem, CEO, Virtue PR and Marketing Communications
 
Dubai, United Arab Emirates, April 08, 2020:  The last few weeks have seen a few of the world's countries witness pressure and criticism, but each has responded differently. From China to Egypt, South Korea, United States of America, European countries and the UAE, each country has instituted a remarkable PR strategy to contain the pandemic. From devising actionable containment plans to rolling out transparent information campaigns, the global communities have demonstrated robust and consistent transparency, speed and tactics in these testing times. 
 
The UAE's success against the virus can be attributed to the transparent and innovative ways the government has been communicating with its citizens and residents. Some of the key attributes include –
 
• Providing citizens/residents with accurate information on preventive measures and solutions for the outbreak through continuous flow of information.
• Enforcing powerful measures to ballast anecdotes, beliefs, myths, and misinformation, diminishing the odds that people will be led off track into unconstructive practices.
• Maintaining openness and transparency in all its communication.
• Circulating important updates and information with speed and best technology.
• Testing on a rigorous basis. The country ranks first globally for the number of tests conducted so far.
• Implementing exemplary practices, with extensive support from the leadership that encourages social distancing and avoiding physical contacts. 
 
The UAE's response and active communication in times of this crisis is commendable. Without wasting time, the government presented factually correct information through internal and external communication.  The essence here is that any strategy has to reflect transparency, honesty, speed and accuracy; the four building blocks of effective PR.
 
It is not only overwhelming to see how the UAE has invested their time to roll out systematic action plans and minimize the risk, but also develop and strengthen its system and act in unison to build the global preparedness and resistance. 
 
During an outbreak like this, UAE has displayed global commitment at the highest level, which has resulted in urgent escalation in testing, isolation and contact tracing, which is the backbone of efficacy at this point of time. 
 
Very early, the country had strict inspection measures for arriving flights and has also suspended flights to curb the virus. It has also ramped up its efforts for strengthening border controls and furthering interdepartmental collaboration. That's not all. The government has also enforced measures to close down public places and instructed people to take up self-quarantine. 
 
Speaking about quarantine, it is to be noted that during the Great Plague of London hit in the past, citizens followed the same quarantine practice we are following today, including Issac Newton. Without his professors to guide him, Newton apparently thrived a lot better. The year-plus he spent away was later referred to as the “year of wonders.”
 
So, if you're working or studying from home over the next few weeks, perhaps remember the example Newton set. This could perhaps also be a chance for you to change your life, for the better!



Posted by : GoDubai Editorial Team
Viewed 2731 times
Posted on : Wednesday, April 8, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Intel Commits $50 Million with Pandemic Response Technology Initiative to Combat Coronavirus
Next Story : Waterfront Market Focus' on Customer Safety by Increasing Health & Safety Precautions and Re-Opens ...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation...
Olay Eyes Hydra Gel
Maillon De Cartier Watch
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market
6 Steps X 6 Products from Essence: The Shortcut that Perfects Skin - Now more th...
Kristina Fidelskaya A/W 2020 Collection “Dream”
Eid Gifts From The Body Shop
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protectin...
Happy Eid with Parmigiani Fleurier Toric Fleur
Vatika Focuses on Making Quarantine a Quality Time With New Viral Campaign
Your at-Home Spa Guide With Skin Republic
Sony Middle East & Africa Launches New Compact 4K Handycam® Camcorder with Advan...
Dubai Sports Council Thanks Wise Leadership for Its Protection and Care of the C...
UAE Banks Among Top Performing in GCC, KPMG Report Finds
Dubai Customs: Strategic Plan to Curb Corona
Etihad Guest Rewards Members While Staying Home
Denim Culture
Etihad Holidays to Be Operated by Dnata Travel Group In the UK
Mohap Hails Family Doctors' Efforts in Countering Covid-19 Crisis
Pure Health Launches Covid-19 Field Laboratory at Sharjah Expo Centre
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate
Lenovo's Tech Gift Guide
First Range Rover Made Under Social Distancing Measures Comes Off Jaguar Land R...
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the ...
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfe...
Emirates Post Launches ‘Epostcard' to Connect Friends and Families
Instagram Partners with TBWA Raad and Egyptian Food Bank to #Stopfoodwaste
Covid-19 Disruption Will Lead to 28 Million Surgeries Cancelled Worldwide
Etihad Airways Increases Number and Frequency of Special Flights Worldwide
IATA Outlines Layered Approach for Industry Re-Start
Union Coop Launched ‘Drive Thru' Shopping Service
Ralph Lauren: How to master the art of tie-dye. #RLatHome
Abu Dhabi University Creates Face Shield Prototype to Support the Local Healthca...
MHPS Captures Global Gas Turbine Market Share Leadership Again
Dubai Chamber and Al Tamimi & Co discuss Covid-19 and Force Majeure in the UAE
Emirates Sets Industry-leading Safety Standard for Customers Travelling as It Re...
Keeping Mobile Networks Running Top Priority During COVID-19 Pandemic
Commodity Weekly: Gold and Silver Pop as Economic Clouds Darken
Jaguar Land Rover Special Vehicle Operations Reports Fiscal 2019/20 Retail Sale...
OMEGA Adds Full Gold Models to The Speedmaster 38 mm Collection
ENEC Completes Significant Test for Unit 4 at Barakah
SRTI Park Discusses Reality, Future of Research and Development in Arab Region
Introducing the Marks & Spencer Summer Edit
Jameel Institute at Imperial College London Launches New Tool to Help Hospitals ...
Arabian Automobiles Welcomes the All-New 2020 Nissan Sunny
Give the Gift of Time and Convenience This Eid With Lg Electronics
Abu Dhabi Early Childhood Authority: How to Help Your Children Thrive With Remot...
What Narcolepsy Is and How to Cope With It
UAE Develops a Rapid Coronavirus Laser Testing Technology
Twitter Launches ‘Heroes of Good' Campaign to Celebrate the Spirit of Ramadan