Provacuno - Spain's largest Inter-professional Association introduces Spanish Beef in the UAE

DUBAI, United Arab Emirates, 11 October 2018:   Provacuno, Spain’s largest agro-food inter-professional Association that represents 85% of the Beef sector in the country is all set to introduce Spanish Beef in the UAE. As part of a programme called ‘What a Wonderful European Beef’ from the European Union, Provacuno is hosting several high profile events in October to create awareness about Spanish beef. Provacuno was also the platinum sponsor of the Spanish National Day Dinner, hosted by the Embassy of Spain and the Spanish Business Council held on October 10, 2018 at Fairmont Hotel Abu Dhabi. The gala event was attended by Ambassador of Spain, H.E. Antonio Alvarez Barthe, government officials, diplomats, media and influencers. 

Backed by the European Union and the Spanish government, Provacuno intends to open up various channels and avenues for strategic alliances with producers of the meat from Spain.   Jose Ramon Godoy, International Director, Provacuno said, “The Spanish beef industry has demonstrated a significant rise in the exports within the European Union, thanks to the quality of its national products. UAE’s global reputation as an international culinary hub makes it an attractive market for us to introduce our products. Currently, a few Spanish restaurants in the city are using our beef. Provacuno’s channelized efforts will definitely pave way for Spanish beef into all major restaurants, supermarkets and distributors in the country.” 

Beef meat, one of the most important sectors within the European meat industry is known for its efficient and sustainable production. The Spanish beef production accounts for 2.760 M € per year. What makes beef production in Spain different from others is its sustainable production model, a variety of breeds, the type of young animals consumed, a wide range of cuts depending on the age at the time of slaughter, and distinct quality seals.

The sustainability of the Spanish Beef Industry is based on the European Production Model, which includes the highest quality and food safety standards in the world, certified with a traceability system from the farm to the table, that guarantees healthy food of the highest quality, produced with a low environmental impact.

To get the industry professionals up close with Spanish beef, Provacuno will be hosting tasting sessions and culinary workshops under the mentorship of Juan Luis Fernandez, Executive Chef at LU Cocina y Alma and Former Gastronomic Director at Spanish restaurants - Aponiente (3 Michelin Stars) and Alevante (1 Michelin Star) where media professionals, top bloggers and influencers who will be an integral part of the event will get a glimpse of the goodness of Spanish beef.